IAB ALM 2025

PALM SPRINGS, Calif. – Marketers seek media environments that make audiences more receptive to advertising, and contextual intelligence platform GumGum aims to help. Its mindset graph is built with a consumer-first framework. “The mindset graph is built off of GumGum’s AI-powered contextual data in which we analyze what’s happening in that digital environment at that […]

PALM SPRINGS, Calif. – Artificial intelligence is helping brands to boost the efficacy of their marketing efforts amid the ongoing shifts in consumer behaviors. Search giant Google is seeking to put these powerful tools into the hands of advertisers. “Consumer behavior is getting very complex to track. Journeys are so different for each one of […]

PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond both of those monikers, because the opportunity is bigger than commerce alone. Now, virtually every company on the planet that has data is trying to […]

PALM SPRINGS, Calif. – Retail media may be booming, but many retailers are struggling to figure out how to use programmatic advertising to monetize their websites and mobile apps, according to one company helping them monetize inventory. While some retailers sell ads using traditional methodson their platforms, Hashim Mian, VP of commerce media at PubMatic, […]

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies […]

PALM SPRINGS, Calif. — A new wave of businesses will soon hit the $1 billion revenue mark with fewer than 100 employees, driven by the transformative power of artificial intelligence, according to an ad industry veteran turned thought leader and author. Speaking about his latest book “Rethinking Work,” Rishad Tobaccowala, author and advisor, says AI’s […]

PALM SPRINGS, Calif. — A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digital ad industry’s representative body. The change in leadership brings a new approach to regulation, particularly at the Federal Trade Commission (FTC), where a new chair is expected to adopt a […]

PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV (CTV). Grocery chain Albertsons is aiming to merge the upper-funnel awareness generation with the hard-nosed realities of performance and conversion, said Evan Hovorka, VP, product and innovation […]

PALM SPRINGS, Calif. – Advertising agencies have undergone major changes in the past decade amid technological advancements and shifts in consumer behaviors. Within agencies, media buying has been one of the best opportunities for growth as marketers mine consumer data to better understand the best ways to reach new and existing customers. “The agency industry […]

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization“, found 80% of U.S. consumers prefer free internet access supported by ads […]