IAB ALM 2025
New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization“, found 80% of U.S. consumers prefer free internet access supported by ads […]