Leadership Series from DMEXCO 2017, presented by NBCUniversal

COLOGNE – Could it be that the digital supply chain is finally growing up? It’s definitely maturing, with signs of consolidation, less innovation and indications that marketers’ calls for greater transparency are having an impact, according to Andrew Casale. If all of this were true, Casale would know. Back in 2003 he founded Casale Media […]

COLOGNE — It is the leading unlimited-digital music subscription service, but Spotify is no longer an audio-only provider. In fact, Spotify introduced video advertising back in 2014. But, as it gears up to go public, the company is turning up the volume on an ad offering, video, that can likely command higher premiums than audio. […]

COLOGNE – In the arms race that is automated or programmatic TV, there’s much realignment occurring among tech players. They know if they’re too slow on the drawing board an Amazon or Facebook or Google will swoop in and beat them to the launch pad. This is not lost on marketing analytics provider DataXu, which […]

COLOGNE — Over-the-top (OTT) Internet delivery looks like becoming the Trojan Horse for an expansion of Sky’s pay-TV business in what is emerging as a post-satellite future beyond its traditional UK. This summer, Sky, the UK’s leading pay-TV company and combined telco and channel provider, announced it will launch in Spain. But, unlike its core offering […]

COLOGNE – With the proliferation of video platforms and devices has come a persistent call for a common method of viewer measurement. One simple statistic shows why: NBC hit “This Is Us” is watched evenly on linear networks and digital platforms. “What we’re seeing in terms of the impact of that on viewership is really […]

COLOGNE — At last year’s DMEXCO, WPP Sir Martin Sorrell promised he would finally join Twitter – if CEO Jack Dorsey showed up at the next event. Well, at this week’s 2017 occurrence of the digital ad gathering in Germany, the pair graced the stage together, and Sorrell joined the social network live in front […]

COLOGNE – It’s taken a few years, but NBCUniversal is seeing audience buying becoming a mainstream choice for more advertisers across product and service categories. This comes three years after the media company began offering its Audience Targeting Platform during the Upfront negotiating period and after the second Upfront with its Audience Studio suite of […]

COLOGNE – While the present may seem like the heyday of skinny bundles, things are just getting started. Take Hulu’s recent partnering with Spotify for college students and the pairing of Netflix and T-Mobile. “We talk about bundling products and we talk about bundling video products together, but I think what’s interesting is the opportunity […]

They have traditionally been regarded as distinct channels for advertiser strategy, but the worlds of social media and TV are now coming closer together. 4C Insights, whose product suite already let advertisers buy ads on social media in sync with TV play-outs, has partnered with Mediaocean, the software platform for media buyers, to enable the […]

COLOGNE — To US media companies, the European market can often seem like, on the one hand, a fragmented morass of patchwork negotiations and, on the other, an overbearing harbinger of heavy-handed central legislation. Both of those things may be true – and both are going to drive digital advertising business over the next year, […]

COLOGNE — If the fabled “year of mobile” has finally arrived, what about “the year of video”? Harry Kargman thinks that will be 2018, when deals the mobile ad company he founded has with two big partners kick in to high gear. Kargo, of which Kargman is CEO, earlier this year announced a deal with […]

COLOGNE –Tens of thousands of attendees, one million square feet of floor space inhabited by 1,100 exhibitors and 18 different conference stages. Navigating DMEXCO 2017 efficiently in just two days can be a real challenge. “We’ve reached a level where we always wanted to be from the beginning on,” says Christian Muche, Co-Founder of the […]

COLOGNE – Despite the many innovations birthed by the advent of digital marketing, there’s still much to be done to deliver ads to people that don’t annoy them. This is why IBM and its Watson artificial intelligence assets are teaming up with demand-side platform pioneer MediaMath to create an infrastructure that supports cognitive bidding. The […]

COLOGNE – Sky TV is developing a portal for advertisers to plan their addressable television campaigns. Just don’t say it’s about “biddable” inventory. To Jamie West, Group Director of Advanced Advertising at Sky, programmatic transactions in the broadcast world are about automation. The notion of biddable inventory is not “particularly relevant for a broadcast world,” […]

COLOGNE – With the ad industry’s preoccupation with premium video and digital media transparency, things like search engines tend to fly beneath the radar. But considering how search has morphed into personal digital assistants, it’s still a key driver of growth and opportunity for advertisers. This is particularly resonant for Microsoft, which unveiled Bing in […]