LUMA Partners’ DMS15, New York City

Colorado video adtech company Altitude Digital, has raised $30 million in financing, enabling it to expand its supply-side platform offering (SSP) to publishers globally, explains Jeremy Ostermiller, CEO, in this interview with Beet.TV The financing was announced in April. More on the growth in the Denver-based company in this report in the Denver Post. We […]

Koomona is an Israel-based start-up that uses machine learning technology to help publishers allocate inventory and sell at the highest price.  The company has been in the market for the past 18 months.   It provides solutions in display and mobile and will enter the video sector next, says Amiad Solomon. Solomon, who founded  and sold […]

Tapad, a New York-based start-up that allows brands to measure impact of advertising across multiple screens, raised $18 million this month.  With the funding the company is set to expand its licensing business and to launch new products including one to measure ads on linear TV, says Are Traasdahl, CEO and founder in this interview with Beet.TV […]

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves publishers, in this interview with Beet.TV We […]

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think it’s cats, some people think it’s […]

Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest in outstream for mobile as consumption moves to […]

Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of digital video, supply outpaces […]

Mixpo, the Seattle-based company that creates custom, interactive elements for pre-roll ads for big brands and publishers, sees much bigger opportunities for interactivity in video ads that appear as banners, says Charlie Tillinghast, former President & CEO of MSNBC.com, who became CEO of Mixpo earlier this year. While the inventory for pre-roll is limited, the […]

Responding to a dramatic increase in video consumption on connected TV’s, comScore is readying a measurement tool to tabulate views on the devices and will roll it out this year in the U.S., says Serge Matta, CEO in this video interview with Beet.TV.   He says that comScore is already measuring OTT consumption for publishers including […]

In a  keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armstrong shared an expansive  view on the sale of AOL to Verizon and the future of AOL.   He spoke about the future of an open, interoperarable tech stack where buyers […]

It’s not porn, it’s not file sharing, yet many media agencies equate news with these unsavory categories – and they are keeping their distance and limiting ad spend. The threat to news is not the lack of journalists, it’s the way news is seen by advertisers, primarily by the agencies who evaluate the medium, declares Jon Steinberg,  CEO […]