NAB 2014 Presented by Adobe Primetime
Networks Have Caught Up With Viewers’ Digital Demands: ABI’s Rosen
LAS VEGAS — Time was, viewers grumbled about TV broadcasts being unavailable online and about digital delays on transmission. Now, however, the broadcasters are getting their act together, according to one analyst. “The rights restrictions have often lagged behind the technological capabilities,” says ABI Research practice director Sam Rosen. “What we’ve started to seen in […]
Live Video Management Moves To The Cloud: iStreamPlanet’s Babic
LAS VEGAS — Take more than one video management software suite in to the shower? Now a new breed of company wants to wrap them all in to one package. One such outfit is Las Vegas-based iStreamPlanet, which just announced it will use Microsoft’s Azure cloud hosting to locate its product offering that runs software […]
Viewers Wield Ultimate TV Power: Broadcom’s Del Rio
LAS VEGAS — Semiconductor firm Broadcom is watching the evolution of a video distribution industry quite different to the one it entered two decades ago. “You’re familiar with the channel guide … that is about to change in a very big way,” says Broadcom’s broadband marketing associate director Joe Del Rio. “Now we’re talking about […]
NAB Has Best Show in 10 Years, Director Chris Brown: 4K, IPTV Loom Large
LAS VEGAS, with nearly 1 million square feet of exhibition space for 1700 companies and with attendees from 139 nations, the NAB Show is having its best year in 10 years, says Chris Brown, who heads the conference, in this interview with Beet.TV The vibrancy this year is due to a number of factors including […]
Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow
LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes. “We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each […]
Adobe Unveils Dynamic Video Ad Insertion, from the Cloud
LAS VEGAS — Here at the NAB Show, Adobe Primetime announced new utility around its video delivery platform. In this video interview, Ashley Still, Adobe’s Director of Product Management, explains the implications of the company’s new cloud-based video ad insertion solution. In unrelated topic, she talks about the company’s tools to monitor shared […]
Adobe Streaming Video for Major League Baseball and WWE
LAS VEGAS – Adobe has two new customers for its Adobe Primetime digital video delivery and ad decisioning platform: Major League Baseball and the World Wrestling Entertainment (WWE), says Campbell Foster, Director of Marketing for Adobe Primetime in this video interview with Beet.TV For the MLB, Adobe is powering the desktop player and the Xbox. […]
Adobe Emraces MPEG-DASH, Showcases 4K
LAS VEGAS — Adobe has announced support for both ultra HD or 4K and with MPEG-DASH. While Adobe’s solutions are not yet available, the company is putting its support around the emerging standards, say Ashley Still, Director of Product & Experience, Video, in this video interview with Beet.TV The new standards will be part of […]
Comcast’s thePlatform Unit in Pact with Adobe Primetime
LAS VEGAS – Comcast’s thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe’s Primetime solution. Earlier today we spoke with Marty Roberts, SVP for Sales and Marketing at thePlatform about the alliance. In this video interview, talks about developments the company including recent live streaming events. Please […]