Navigating Accelerated Change, presented by TransUnion

What if the “new normal” were better than the old one? Whilst the COVID-19 pandemic has up-ended traditional business practices, a growing school of thought, amongst those that are successfully pivoting, posits that these changes were overdue and are, ultimately, beneficial. In this video interview with Beet.TV, Denise Colella, SVP, Advanced Advertising Products and Strategy […]

If there is one word that has defined how media companies and brands have had to respond to COVID-19 in 2020, it is “agility”. Across the industry, advertisers have had to quickly alter their messaging. But the need for agility also extends to publishers. In this video interview with Beet.TV, Alysia Borsa, chief business and […]

In a world where viewers resent and recoil from advertising, how do broadcasters and publishers deliver results for advertisers anymore? By working with, not against, prevailing audience behavior. In this video interview with TransUnion’s head of media Matt Spiegel for Beet.TV, Hulu advertising VP Jeremy Helfand says more TV companies need to innovate in order to […]

DETROIT– With dealerships unable to remain open in most areas and consumer behaviors changing drastically, car sales have drastically reduced over the past few months. According to Julie Mynster, automotive executive director of POLK Audience Solutions at IHS Markit, the future of buying cars is not in the lot, but online. According to the National […]

The ad industry should scrap retargeting and volunteer to be regulated in order to properly embrace the opportunities of audience personalization. That is according to Comcast’s strategy VP Claudio Marcus. In the marketing world, software is increasingly allowing consumers to tailor the kinds of content they want – and allowing marketers to build personal profiles […]

NASHVILLE/CHICAGO —  How do you sell a car during a global pandemic? With dealerships unable to be open, the auto industry has had to pivot their strategy in ways that they never have before. In an interview with Matt Spiegel, EVP of marketing solutions and head of media vertical at TransUnion, Allyson Witherspoon, vice president […]

LAFAYETTE, CA — We all know the global COVID-19 pandemic is up-ending the rules of business and accelerating trend lines that were already unfurling beforehand. But exactly how do new media habits provoked by the pandemic change the game for marketers? In this video interview with Beet.TV, Oracle’s Michelle Hulst – GVP, Marketing & Strategic […]

REDWOOD CITY, CA — As consumption trends shift drastically, brands have found it more important than ever to use market research data to track users closely. In a BeetCam interview, Philip Smolin, chief strategy officer at Amobee, explained how this research data has made way for increased opportunity on both the buy and sell sides. […]

STAMFORD,  CT —  The dramatic uptick in OTT viewing during the pandemic, has acelerate the medium by some 18 months, observes Andre Swanston, CEO and Founder of Tru Optik in this interview with Beet.TV The company provides an identity resolution that powers the streaming media ecosystem. The company works closely with data giant Transunion in […]

CHICAGO – Nielsen’s consortium that is beta-testing addressable TV advertising technology has just got a big name broadcast tester, in the shape of Hispanic TV netword Univision. Nielsen recently began working with seven US TV networks to beta-test addressable TV advertising technology, ahead of a planned full launch later this year. A+E Networks, AMC Networks, […]

BOSTON – As the clock ticks down to Google’s deprecation of third-party cookies by 2022, more ad agencies are seeking alternative methods of targeting audiences. Increasingly, a consensus for the way ahead looks like being “identity graphs”, software systems which offer up a PII-compliant way to use profiles on millions of consumers. In the latest […]

CHICAGO –  The COVID-19 pandemic has prompted many advertisers around the world to keep their wallets closed. But could spending be about to spring forward in a big way? In this video interview with Beet.TV, Matt Spiegel, head of media at TransUnion, says diminishing ad prices, more opportunistic ad buys and targeting technology will combine […]

It was already a fast-changing media ecology, now the COVID-19 pandemic is forcing businesses to adapt to new circumstances even quicker. In Q2 2020, that seems to be the emerging wisdom from a wave of executives. In this video interview with Beet.TV, the boss of a company fresh out of acquiring a big ad-tech player […]

In the wreckage caused by COVID-19, marketers are having to think on their feet – but many of them don’t have to move their feet at all. That is the conclusion of one video and connected TV advertising technology company leader whose platform claims to have sight of 35% of the US streaming video ad […]

CHICAGO –  If the coronavirus pandemic was killing businesses, nobody told the big tech platforms. In Q1 results posted this week, Facebook reported returning “stability” in advertising revenue after an initial steep March decline, whilst Alphabet reported a March slowdown but nevertheless a 10% growth in ad revenue year-on-year. For Aaron Goldman, what’s worrisome is […]