NewFronts 2024

They have been two of the fastest-growing consumer media in recent years. Now the digital ad industry’s umbrella group sees a brighter future at their fusion. The intersection of Connected TV (CTV) and podcasting represents one of the most dynamic frontiers in digital media, promising innovative ways for advertisers to engage with audiences, according to […]

Are you reaching your customers where they are spending the most time? Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a day. That’s an extra 30 minutes per day compared with just two years ago. “As more content comes online and […]

NEW YORK — Technology is shaping the way brands buy ad placements on various media channels, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable in the upfront marketplace. “A big part of that is increased generative AI offerings by sellers to smooth the process of creative generation to […]

NEW YORK – Digital media channels such as internet search and social networks typically prioritize ad-performance metrics such as click-through rates, viewability and video completion rates. Performance metrics in the past few years have come to television networks as advertisers seek to attribute business outcomes to their campaigns. “We decided that we were going to […]

NEW YORK – Smartphones have become digital appendages for millions of people, making mobile devices powerful tools for gathering first-party data about consumer behavior – both online and in real life. T-Mobile Advertising Solutions aims to help marketers harness the data for audience targeting while also protecting customer privacy. “With T-Ads, what we’re able to […]

Are brands missing out on valuable eyeballs by not advertising in mobile games? That is the question Digital Turbine posed in new research revealed at the IAB’s NewFronts conference. “Mobile games occupy a significant portion of time from consumers, but don’t really command a lot of budget,” Greg Wester, Digital Turbine’s Chief Marketing Officer for […]

Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV. The company is also making attention measurement more actionable for planning, optimizing and managing campaigns. “We made a commitment at the end of that presentation to two things,” says Neala Brown, SVP of Strategy & Insights […]

Following Walmart’s agreement to buy the group, VIZIO brought a line-up of new smart TV advertising opportunities to the recent NewFronts event. In this video interview with Beet.TV, Adam Bergman, Group VP of Advertising & Data Sales at VIZIO, reflects on the showcase, where the company professed its history of smart TV innovation and its […]

As the media landscape continues to evolve, advertisers are increasingly focusing their spending on streaming and Connected TV (CTV). However, the shift is not without its challenges, and a comprehensive video strategy must incorporate linear TV, streaming, and online video, says Steve Bagdasarian, Chief Commercial Officer at Comscore, in this video interview with Beet.TV editorial […]

The television landscape has undergone a dramatic transformation in recent years, with the pandemic accelerating the adoption of streaming services. On that platform, Tony Marlow believes that 2024 will be the year of shoppable TV and political spending. In this video interview with Beet.TV editorial Lisa Granatstein, he opens up on the dynamics in the […]

In a media landscape fraught with uncertainty as cookies crumble, could mobile fill the gap? JP Colaco thinks so. The media and ad industry veteran joined as T-Mobile Advertising Solutions‘ SVP & Chief T-Ads Officer in 2023 after executive stints at WarnerMedia, Apple, Hulu, and The Walt Disney Company. At its IAB NewFronts pitch, T-Mobile Advertising […]