Next in Media Podcast, in partnership with Beet.TV, presented by MiQ

In many ways, who ever ends up controlling the operating system for connected TV would seem to have a shot at all the TV ad spoils, or at least serve as a gatekeeper for TV ad budgets. But Tony Marlow, CMO of LG Ads, sees things a bit differently. Owning the OS may be closer […]

 Ryan Barwick is a senior reporter at Morning Brew, where he’s taken many deep dives into the world of digital advertising , regulation and privacy. So he’s developed a very well-rounded, nuanced point of view on many of the issues facing this industry, from cookies going away to a slew of new state laws […]

Funny face filters and branded lenses have been a staple of Snap for years. It’s not fairly common for concert goers to add virtual images to their IRL experiences. And of course, people have been chasing around Pokemon in both the real and digital worlds for seven years. But Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships […]

Advertisers are not ready for a post-cookie world. They are confused about coming state privacy laws. And while there’s little change of a national privacy law this year, there are lots of reasons for ad tech companies to be worried this summer. These are just some of the big takeaways from the latest episode of […]

The TV upfront buying mechanism has already endured a pandemic and a recession in the past few years. Now, throw in inflation, economic figures that run the gamut, and a writers strike, and you’re left with a market that nobody has ever seen before, let alone predict. “The key word is uncertainty,” said Dave Campanelli, […]

Rooster Teeth was supposed to own the YouTube ecosystem for gaming. Then the company was poised to build out an independent, viable subscription video service. Then the company was supposed to help AT&T learn gaming and Gen Z. Today, Rooster Teeth has evolved – or pivoted – to become a fan community for fans of […]

Sorin Patilinet thinks the digital ad industry has a big problem. The Senior Director Consumer Insights at Mars said that consumers are going out of their way to block, skip and avoid brands’ online ads, to the degree that he considers it a “crisis.” “Ads are annoying,”  Patilinet told me during the most recent episode […]

Companies like Instacart have built huge ad businesses quickly, in large part due to their ability to drive immediate transactions right on their platforms. In fact Insider Intelligence pegs Walmart (42%) and Instacart (41%) as the two fastest growing ad vehicles in 2023. In a recent episode of Next in Media, Ali Miller, Instacart’s vice […]

For a time, it was hard to tell just how serious Spotify was about advertising. Today, it seems increasingly clear the Swedish company wants to follow the Facebook and Google playbook. When it launched in the US, Spotify seemed fixated on using its advertising business to drive subscriptions. But overt the past few years, the audio giant […]

Roku is one of the top sellers of connected TV advertising. The company would like to become the main way the industry buys CTV – not just on Rokus. “We are a publisher and a platform,” Miles Fisher Sr. Director, Head of Growth & Platform Sales told me during a recent episode of my Next […]