Our Voices Our Hopes: Building a More Diverse, Inclusive World, a Beet.TV Leadership Series presented by Disney Advertising Sales
Corporate Responsibility Programs Must Become Partners for Systematic Change
SAN JUAN, PR – Companies should go beyond their established corporate responsibility programs to become partners in transformation. There is an opportunity to become deep and longterm partners and to bring systematic change, urges Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico in this video session with Rita Ferro, President of […]
Diversity at DDB is Driving Business to This Venerable Madison Avenue Agency
Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the […]
Being Their “Authentic Selves” Led These Two Latinas to the Top
For many first generation immigrants, assimilation into mainstream society is a top priority. For Nancy Reyes, the daughter of an El Salvadorian mother, it was a necessity borne out of fear of immigration enforcement and deportation. Having fully assimilated, the Harvard-educated ad executive eventually found that reconnecting with her “authentic self” was important in her […]
“Multicultural Thinking Is Front and Center,” PHD’s Mike Solomon
CHICAGO – Previously the domain of boutique agencies and specialty divisions. multicultural marketing is now “front and center,” says Mike Solomon, Chief Operating Officer of Omnicom’s PHD US unit in this Beet.TV video hosted by Rita Ferro, President of Disney Advertising Sales for The Walt Disney Company. This was among the the topics in this […]
Being “Authentic” Means Being Empowered to Lead, Citi’s Carla Zakhem-Hassan
As an immigrant, war refugee and an Arab, Carla Zakhem-Hassan sought to assimilate into American society, but she discovered she needed be true to herself and her life experience. While she “didn’t look like a person of color” or sound like someone from outside the U.S., she felt like an “imposter,” she says in this […]