Premium Programmatic Summit 2024, a Beet.TV Leadership Series, presented by FreeWheel
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
Warner Bros. Discovery is leaning heavily into programmatic transactions, with nearly half of its demand coming through automated channels. The media company sees programmatic as a way to drive operational efficiencies, enable advertisers to match against desired users, and fill inventory during peak live events. “We like to give programmatic the best shot possible,” says […]
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
Live TV events like sports and breaking news drive huge concurrent viewership spikes, representing great opportunities for advertisers to achieve broad reach. Now the programmatic advertising systems bidding for those ad slots in real-time are working to keep pace with that opportunity,. That is according to Alex Groysman, VP of advertising product development at Spectrum […]
FreeWheel’s Soo Jin Oh On TV’s Programmatic Reboot
The decade-long journey of programmatic advertising is being upended by the rise of connected TV (CTV), as the channel redefines the meaning of automation. That is according to Soo Jin Oh, Chief Strategy Officer of Comcast’s FreeWheel ad-tech unit, in this video interview with Beet.TV. “It’s definitely been a journey because programmatic has been around […]
CTV Has Reached Inflection Point With Advertisers: Dentsu’s Kevin Weigand
Millions of households have connected their televisions to the internet, challenging marketers to find ways to reach audiences who spend time with traditional linear programming or streaming video. Connected television gives advertisers tools that have been developed for digital advertising. “Over the last two or so years, programmatic has become more at the forefront from […]
Albertsons Media Collective Aims At TV Measurement And More
After making a splash with its retail media network, Albertsons Media Collective has set its sights on applying the principles to TV. As it does, the company is aiming to upgrade processes and bring standardization. “We’ve invested in quite a lot into our systems and structures to ensure that our first party data is really […]
Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock
The retail media landscape is evolving rapidly, with retailers organizing their data and the rise of programmatic and automation in linear TV. This convergence is creating exciting opportunities for brands to leverage the power of video advertising, says Karen Babcock, VP of Advertising Strategy & Partnerships at Comcast Advertising, in this video interview with Beet.TV. […]