Programmatic and Political Advertising, a Beet.TV Leadership Series presented by Xandr

This year’s midterm elections are coinciding with a major shift in people’s television viewing habits as streaming services grow more popular. Political campaigns face greater challenges in reaching broad groups of voters as people spend less time watching traditional linear TV networks, but connected TV (CTV) and over-the-top (OTT) platforms offer their own efficiencies with […]

Spending on video advertising by political campaigns this year is expected to reach $9 billion as the country’s two major parties vie for control of both houses of the U.S. Congress in the midterm elections. An estimated $1.5 billion will be spent on connected TV (CTV) channels as campaigns try to reach cord-cutter and cord-never […]

Another year, another US midterm election. But the 2022 cycle is one marked by contradictory media trends. On the one hand, the deprecation of device identifiers challenges candidates trying to target individual voters. On the other, the rise of connected TV (CTV) and over-the-top (OTT) services makes the influential TV screen supremely targetable. In this […]

Political advertising will be especially significant in this year’s midterm elections, considering that control of both houses of the U.S. Congress is in play. Campaigns are grappling with a seismic shift in television viewing habits during the pandemic, which kept many people at home during a time when major media companies either expanded or launched […]