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It’s been a difficult time for the advertising agency business as marketing budgets have been put on hold and media investments strategies are being reevaluated.  But it is an important time of change for agencies who are tasked by clients around new e-commerce strategies and fast digital transformation,  says Marla Kaplowitz, CEO of the 4A’s, […]

LONDON — UK broadcaster Channel 4 is seeing a 40% bump in views on All 4, its multi-platform on-demand player, during the coronavirus pandemic. Now all it has to do is reverse ad revenue that is declining even faster. Early in April, the broadcaster said “TV ad market (sales are) set to be down in […]

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

Roku has unveiled its OneView ad platform which integrates its vast subscriber data with the capabilities of the video DSP dataxu, which it acquired last year. “Identity is core to the offering,” says Dan Robbins, VP Ad Marketing at Roku, in this interview today about the new solutions.

Week by week, scale and simplicity involved in buying and selling targeted TV ads grows, as partnerships and federations come together. In the latest, Verizon Media is giving itself a stronger foothold in that world by partnering with Ampersand. The details are two-fold: Ampersand will be the exclusive seller for Verizon Fios’ addressable TV inventory. […]

LONDON – The UK arm of the Interactive Advertising Bureau (IAB) has joined the calls on advertisers to stop cutting news publishers out of their media plan during the COVID-19 pandemic. Stretching back to March, many ad buyers have been using keyword-based blacklisting tools to eliminate buying opportunities against news stories about the virus. In […]

BROOKLYN — Veteran digital media executive Domenic Venuto, who recently served as COO of Amobee and had earlier senior posts at The Weather Channel and Publicis, is harnessing his passion for bread baking, and his digital chops, to launch a grassroots bake sale to raise funds for the Biden for President campaign. He calls the […]

Dealing with the immediate impact of  the COVID-19, with the agency’s 125 clients, was a sort of “massive triage,” says Bill Koenigsberg, CEO and Founder of Horizon Media, the largest privately-owned media buying agency, in this interview with Beet.TV It’s been difficult, but he sees the agency coming out of the crisis stronger, as it […]

TORONTO  –  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic […]

LOS ANGELES – Its own ad-tech stack was already gargantuan, now Verizon Media is widening the set of tools it offers to third parties. In an announcement, the company launched new features for publishers via its media platform: Verizon Media Smartplay Prebid: Helps offer more inventory, for faster auction and for better prices, using prebid […]

The coronavirus pandemic has hit advertising spend hard, but are there signs the market may be starting to expand again? Tal Chalozin has data he says proves it. Innovid, the video ad-tech serving supplier Chalozin co-founded, just released a product that lifts the curtain on all the trends being seen this month… Just launched! Innovid […]

LONDON  — As the COVID-19 pandemic lockdown hits broadcasters’ advertising income, many are making cost cuts to stay afloat. But one ad exec says it is crucial they cut from the right areas – because not doing so may mean they will find it difficult to bounce back in the future. Across the industry, we […]

LOS ANGELES — With the TV Upfront shelved, and an increasing amount of transactions happening in the scatter market, outcome-based guarantees need to be central to the new scenario, says Jay Prasad, Chief Strategy Officer of LiveRamp TV, in this interview with Beet.TV In his recent article published in AdExchanger, he advises: “To balance portfolios, […]

While advertising around age and demo for certain programming categories has been the legacy of television advertising, the business is moving inexorably to “audience first” with rich data directing decisioning and understanding attribution, says Andrew Ward, president of Ampersand, in this Beet.TV interview. Audience first solutions are not just for addressable TV but across all […]

For Cannes Lions, the notion of replicating the event online, or making it “virtual” is not possible, says Philip Thomas, Chairman of Cannes Lions and president of events Ascential, the London based operator of the Festival, in this interview with Beet.TV He advises other event organizers that the lack of human interaction can’t be the […]

Ad placements on news sites should be made by understanding the value of the publisher,  not always programmatically, by using key word blocking, says Steven Brill, co CEO of NewsGuard, in this interview with Beet.TV. He says that brand advertising are appearing increasingly on “hoax” sites which have been proliferating during the pandemic.    NewsGuard […]

The relationship between programmers and advertisers has been closer than ever in recent times given the shifting viewing trends that have occurred. In this Beet.TV interview, Sean Cunningham, president and CEO of television trade association VAB, explains how this has led to advertisers finding their target audiences in unexpected ways. According to a study by […]

Comcast’s FreeWheel is releasing a capability that unifies the way it handles decision making for TV commercials bought both directly through traditional media sales channels and via programmatic technology. NBCUniversal, also owned by Comcast, and The Trade Desk, a large demand-side buying platform, have both signed up to use FreeWheel’s new unified decisioning. In a statement from […]

LAFAYETTE, CA – Could a partnership with a consumer data agency help a fast-moving OTT TV service capitalize on an unexpected boom in viewing? Today, Tubi announced it has done a deal with consumer credit profiling and data provider TransUnion which lets it add offline purchase and profiling data to the existing first-party data Tubi […]

While the current crisis is taking a heavy toll on travel and retails companies, other brands can come through as they listen to consumers, retool their roadmap and invest, says Laura Desmond, former global CEO of media agency giant Starcom. She says that consumers are in control and smart marketers need to follow consumer trends […]