Global Leadership Summit: Retail & Commerce Media, a Beet.TV Leadership Series at Cannes Lions 2024 presented by CMX, Criteo, LiveRamp & Snap
Retail Media’s Growth Reflects Key Changes in Shopping Habits: Kinesso’s Amie Owen
CANNES – Retailers that sell advertising make themselves more valuable to marketers by gathering as much information as they can about their customers. These data can be harnessed to improve audience targeting for a variety of brands. “We are very data-driven. If we don’t use data, it doesn’t count,” Amie Owen, global chief growth officer […]