The Road to Cannes 2023 – Making TV Advertising Relevant Across Screens, Platforms and Cultures, a Beet.TV Leadership Series presented by FreeWheel

For some, TV advertising is an expensive, labor-intensive prospect that takes a heavy investment on production as well as distribution. David Kline thinks it could take minutes. In this video interview with research analyst Joanna O’Connell for Beet.TV, Kline, President, Spectrum Reach & EVP, Charter Communications, explains how his company is using AI to help […]

Next week’s Cannes Lions International Festival of Creativity comes after a period of massive upheaval for the media and marketing industries that sped up longer-term shifts. The pandemic led to greater consumer adoption of internet-connected television, and media companies raced to differentiate their streaming services with vast libraries of movies and TV shows. More recently, […]

Streaming TV advertising is set to boom this year, and Rob Klippel is taking a range of offerings to Cannes Lions in a bid to capitalize. Klippel is SVP, Advanced Advertising Products & Strategy, Spectrum Reach, the advertising sales division of Charter Communications. In this video interview with Beet.TV, he says the outfit has a […]

It has been the go-to gathering for the advertising industry for 69 years. Now, Cannes Lions International Festival of Creativity attracts movers and shakers in media, technology and much more besides. With the 2023 festival about to kick off on Cannes’ famous Croisette, June 19 to 23, what are the conversations people from the advanced TV […]

Drew Groner as senior VP, head of agency and client partnerships at DIRECTV sees it again and again. Whenever the company analyzes a linear TV campaign, roughly a third of households end up seeing the majority of ads. It’s not just you – frequency is a big problem. From DIRECTV’s end, the company is trying […]

We have seen Joint Industry Committees (JICs) in Sweden and even now the US come together to try to crack cross-screen TV ad measurement. Now the industry in Italy is doing the same. In this video interview with Beet.TV, Andrea Conte, Director, Product Development & Data, Publitalia ’80 (Mediaset), explains how the market there is […]

LONDON — The streaming TV ad business is going big and going global – and that means ad-tech vendors supporting it have to do the same. But how can the suppliers to this booming business continue to provide value to publishers and advertisers in the fast-changing sector? In this video interview with Beet.TV, Thomas Bremond, […]

With so many challenges out there facing marketers in the business environment, what is the outlook for advertisers and their agencies? Mike Law is heading to Cannes Lions with a spring in his step. In this video interview with Beet.TV, the US CEO of Carat, says disruption is driving better experiences and affection for marketing. […]

As marketers, agencies, media companies and adtech firms gather for this month’s Cannes Lions International Festival of Creativity, there will be more discussion about the role of artificial intelligence in the creative process of advertising. The explosive popularity of ChatGPT, a chatbot developed by tech startup OpenAI, has many people asking about the possibilities and […]

As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the diverse array of platforms. That’s the opinion of one executive whose software is helping TV networks move into the future. In this video interview with research […]

This year’s Cannes Lions Festival of Creativity includes a second round of refreshed criteria for the Media Lions awards to better reflect how significant upheavals in the media marketplace affect the way media buyers operate. This year’s festival comes as advertisers and agencies are adjusting to the effects of economic uncertainty on consumer behavior. “There is […]

It has always been billed as a festival of creativity. Could this year’s Cannes Lions embody that again, despite the “sciencification” of advertising? In this video interview with research analyst Joanna O’Connell taped earlier in May for Beet.TV, Adam Gerhart, Global CEO, Mindshare, says ad spend is still growing despite a challenging challenging environment. And […]

Sometimes it takes more than data points to really understand your audience. Case in point – TelevisaUnivision, the TV network serving Hispanic Americans, says many advertisers are still overlooking the unique advantage in appealing to this audience. In this video interview with research analyst Joanna O’Connell for Beet.TV, Donna Speciale, President, Sales & Marketing, TelevisaUnivision, […]