Tapping Into the Creator Economy: How Brands Can Leverage the Power of Consumer Culture, a Beet.TV Leadership Series, presented by Spotter

In a bold move to expand its digital reach, MoneyLion, the consumer finance platform, partnered with globally renowned content creator MrBeast to connect with a highly engaged online audience. The collaboration aimed to tap into a digitally savvy demographic that is consistently online and actively engaging with financial products, Tim Binder, head of brand marketing […]

For some brands, the tactic of working with “influencers” may have morphed into “creator” partnerships – but, still, too many are viewing the relationship mechanistically. That’s the view of Aaron Miller, head of influencer and activations at MediaHub Worldwide. In this video interview with Beet.TV, he said the best collaborations arise when brands genuinely respect […]

In an era of ad fatigue and media saturation, content creators have become essential to modern marketing strategies, offering authenticity and deep audience connections. “Creators are absolutely critical in the modern marketing landscape,” Kerry Doyle, executive vice president of Carat Content at Dentsu International’s Carat USA, said in this interview with Lisa Granatstein, editorial director […]

Somewhere along the line, in the last five years, “influencer marketing” morphed into “Creator partnerships”. In bald terms, that’s the difference between heavy-handed branding and letting Creators drive their content. For marketers looking to tap into the Creator economy, there are key differences between Creators and influencers that make Creators a more valuable avenue for […]