The Future of Representation: Technology Meets Humanity in Advertising, a Beet.TV Leadership Series at CES 2025, presented by XR Extreme Reach
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partnered with The Female Quotient to launch a new measure called RX, or Representation Index, aiming to improve how inclusivity is measured in media. “If you […]