The Future of TV Advertising Global 2024, a Beet.TV Leadership Series

LONDON – “What is connected TV?” The answer to that question may seem straightforward — but could a lack of consensus be holding the industry back? It’s critical for the industry to define what constitutes Connected TV (CTV) advertising, according to Dave Morgan, Founder & CEO of Simulmedia, in this video interview with Beet.TV. Morgan […]

LONDON – Outside of local cable, TV advertising has traditionally been the preserve of big brands. But connected TV is changing that. In fact, in this video interview with Beet.TV, Mark McKee, EVP & GM, FreeWheel, said the medium could democratize TV advertising for smaller ad buyers. Simplifying the CTV Ecosystem for 2025 Speaking at […]

LONDON – Once upon a time, all advertising depended on content adjacency. The new science of audience targeting changed all that – but contextual targeting is back, and is getting “supercharged” by AI. Jana Eisenstein, SVP, EMEA, Seedtag, in this video interview with Beet.TV, said content signals derived from AI promise to make contextual targeting far […]

LONDON – TV advertising has already seen the emergence of QR-based engagement formats for onscreen messaging. But there are more engaging interactive formats that allow viewers to dive into on-TV experiences. Mike Bologna’s Brightline is bringing those ads to TVs – and he says advertisers want a one-size-fits-all standard for the idea. Scaling Interactive Ad […]

LONDON – What constitutes a high-quality, “premium” TV viewing experience in the eyes of audiences? It’s a question that is hotly debated in the TV and advertising industries. To get a handle on it, NBCUniversal and FreeWheel conducted research putting a range of content and ad experience options to 8,000 viewers. The research, “Prescribing Premium“, […]

LONDON – The advertising industry is grappling with a paradox. As premium video content flourishes, accessing it can sometimes seem like a labyrinthine process, particularly for smaller advertisers seeking to expand their reach. No wonder many in advertising are technology are trying to simplify the complexity that has grown up. “The number one change or […]

LONDON – Every major brand of smart television has its own operating system to run apps for connected television, but this predicament isn’t ideal for consumers who want a user-friendly experience. TiVo developed a neutral operating system intended to avoid creating another walled garden. “There’s the need in the industry for a new independent operating […]