The Power of Context: Driving Attention to Intention in a Privacy-First Era, a Beet.TV Leadership Series, presented by Seedtag

Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moments of consumer receptivity. But to get there, the industry needs to evolve its definition of what personalization in advertising really means. That’s according to Liane Nadeau, EVP […]

Personalization has long been a challenge for brands, but connecting data across organizational silos remains one of the biggest hurdles to overcome. Stitching together data sources from marketing, sales and customer service interactions can help brands truly understand what matters to people, according to Jayna Kothary, Global Chief Client Solutions Officer of IPG. “The minute […]

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used to be somewhat up to interpretation, AI is now supercharging marketers’ ability to understand it. “It’s a pretty empowering moment […]

In a time of increasing consumer angst over data privacy, brands and agencies are grappling with how to leverage data effectively while still crafting powerful brand narratives. But has the reliance on cookie data pulled focus away from defining a brand’s core message? “I think we’ve relied on this data so closely that it’s moved […]

Consumers are gaining more control over how their personal information are shared with brands, pushing marketers get the most out of contextual advertising – or placing ads next to content that’s most likely to engage a target audience. Advances in artificial intelligence are helping to strengthen contextual signals amid this shift. “The evolution of how […]

Artificial intelligence technology is making contextual advertising – or placing ads next to content that’s most likely to get the attention of a target audience – more powerful as privacy laws limit how brands can use people’s personal information for marketing purposes. These limitations, along with concerns about brand safety and the eventual disappearance of […]

As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising – or placing ads next to content that’s most likely to engage a target audience. This shift is occurring as advances in artificial intelligence fortify contextual signals. “Contextual AI can help influence consumer behavior in […]

As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But, when the context is as limited as show descriptions, that may not be enough to power the depth of targeting many ad buyers want. In this video interview with Beet.TV, Jon Wallett, VP of […]

In a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However, contextual AI offers a powerful solution by allowing advertisers to stitch together a wealth of data and context from various sources. In this video interview with Beet.TV, Adam Hancox, SVP of Precision at Zenith, says he is excited because […]

Once upon a time, it was the only ad-targeting game in town. But context in advertising was overtaken for a time by data, demographics and ethnographics. Now, with the deprecation of cookies looming, contextual AI is coming back to the fore, helping advertisers understand not just who their audience is but also the environment and mindset […]

Traditional advertising methods are losing their effectiveness, as audiences shift away from old-school TV and toward connected TV (CTV), meaning advertisers face new challenges in reaching their target consumers. But Kartal Goksel, CTO of Seedtag, believes that contextual AI holds the key to unlocking the full potential of advertising in this new era. In this […]

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextual advertising as a way to effectively reach their target audiences. Contextual advertising, which involves placing ads in relevant content environments, has been around for a long time but is gaining new importance in the current […]