The Retail Media Revolution: Powering Performance and Driving Trust, a Beet.TV Leadership Series, presented by DoubleVerify
Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
Retail media is already the third-largest digital ad channel in the US – and it is forecast to make up a quarter of all digital ad spending by 2028, according to eMarketer. That is because it comprises a distinctive mix of consumer transaction data and advertising inventory. But companies emerging in the space should set […]