Converging CTV & Ecommerce Will Be Key Theme at CES: Samsung Ads’ Courtney Howell

CES offers a window into the technologies that will make people’s lives easier to manage, and that’s especially true as artificial intelligence makes products and services smarter or more responsive to consumers. “AI and machine learning are a hot topic in our industry. I imagine there’s going to be a lot of conversation around AI, […]

 
 

CES Will Highlight CTV’s Convergence With Retail Media: LG Ad’s Mike Brooks

LG Electronics is one of the biggest consumer electronics companies in the world, making CES a vital event for showcasing its latest wares. As a maker of internet-connected televisions, LG’s advertising sales unit, LG Ad Solutions, gives brands a way to engage target audiences on the largest screen in their homes. “LG Ad Solutions differentiates […]

 
 

CES Will Showcase AI Adoption Everywhere, All the Time: Adobe’s Denise Colella

CES, or what used to be known as the Consumer Electronics Show, each year helps to set the tone for the innovative products and services that people can expect to see coming to market. Artificial intelligence has become a key part of innovation as marketers adopt the technology to provide better experiences for their customers. […]

 
 

CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran

CES, the annual Consumer Electronics Show, is a time of excitement for gadget lovers and innovators alike. But for marketers, it can also bring a sense of trepidation. As new devices and services hit the market, they create fragmented consumer experiences that can be difficult for marketers to navigate. At the same time, these innovations […]