The Road to POSSIBLE 2025: Transparency and New Signals for CTV Success, a Beet.TV Leadership Series, presented by Peer39

The connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other embraces programmatic, performance-driven buying, according to Mario Diez, CEO, Peer39. “In both of these environments, there’s one common stream – […]