The Transformation of Television: Connected, Addressable & Outcome-Based, presented by Go Addressable & Teads at Cannes Lions 2023
CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow
CANNES — They used to be two diametrically opposed media business models. But now their worlds are colliding. “Streaming is no longer a choice of ‘subscription or ads’; it’s now a blend of both,” says Tony Marlow, CMO of LG Ad Solutions. In this video interview with Beet.TV, Marlow delves into what he calls “the […]
AI Can Activate CTV: Teads’ Pintarelli
CANNES — The modern media world is filled with possibilities and outstanding potential outcomes – but getting them can be a winding road. In this video interview with Beet.TV, Monique Pintarelli, President, North America, Teads, agrees the industry has too much friction and fragmentation. That is why her company aims to combine artificial intelligence and […]