Traveler Media Takes Off, a Beet.TV Leadership Series presented by Kinective Media by United Airlines

The rise of retail media networks has spawned a new wave of commerce media platforms, with airlines and financial services firms now leveraging their first-party customer data to create advertising opportunities. These emerging platforms are following the retail media playbook, building on the fundamental value of proprietary customer data to identify and target consumers throughout […]

Personalized experiences powered by first-party data are commonplace among marketers aiming to deliver unique messaging as they seek to grow their customer bases. With a fragmented ecosystem, connecting identities is becoming crucial. But, when your audiences are moving targets, how can you pin them down? In this video interview with Beet.TV, Julie Clark, SVP of […]

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network – but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce media platform designed to create personalized and immersive experiences for travelers at every stage of their journey. In this video […]

CANNES – In-flight magazines and catalogs are rarely found on planes these days, but that doesn’t mean marketers are left without ways to engage consumers throughout their travel experiences. With the launch of Kinective Media, carrier United Airlines is setting up a version of a retail media network to help advertisers reach advanced audiences. “We’re […]

CANNES — Any media owner will claim to have a good on-the-ground understanding of its audience. But now TelevisaUnivision is taking that to the air. The Hispanic-focused media company is expanding its footprint with retail media partnerships as well as travel media partnerships, such as with United’s new Kinective Media Network. In this video interview with […]

In an age of distraction, many advertisers wish they could tap into a captive audience. Well, there can be few more captive viewers than those on a jet plane. That’s why United Airlines recently launched Kinective Media, billed as the world’s first traveler media network of scale. In-flight Addressability With over 165 million passengers flown in […]

Amid the turmoil of cookie deprecation, ad buyers are looking for new identifiers. One of those new signals is emerging as traveler information, which ad agencies are saying can help paint a more holistic picture of target audiences for advertisers. In this video interview with Beet.TV, Jessica Brown, Managing Director of Digital Investment at GroupM, […]

CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing personalized ads to its new media platform, and specifically to personal devices onboard via a partnership with Magnite. It is one of the first instances of “commerce media” interacting with digital ads in the travel environment. For now, United’s Kinective Media is focusing […]

The travel industry is undergoing a significant transformation, with new opportunities emerging for brands to connect with consumers at various touchpoints throughout their journey. With airlines launching their own travel media networks, Jill Cruz, EVP of Commerce Strategy at Publicis Commerce, says it is an exciting time for advertisers. But, she says, those networks are just the […]