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Ad serving is the essential”railroad track” that connects the digital ecosystem, explains Bill Wise, CEO and C0-Founder of Mediaocean in this Beet.TV video interview on reasons behind the acquisition of Innovid. The new company will combine Mediaocean’s Flashtalking and Innovid’s ad servers. They will become an independent ad-tech company at scale, that is “not conflicted.” […]

The Coalition for Innovative Media Measurement (CIMM) is bringing its collaborative approach to advancing TV and video measurement to Europe with its first major event in the UK market. CIMM London on December 9 will gather around 200 executives from across the U.S., UK, and European buy-side and sell-side ecosystems to discuss key issues facing […]

TikTok may be seen as a passive entertainment platform where users come to be entertained and educated. But the platform is seeing a shift in how users engage, with many now willing to take action by searching and making purchases based on what they see. “We are seeing 61% of the users that come to TikTok to […]

As the customer journey spreads across multiple devices, channels and platforms, data is becoming “more sparse and fragmented”, leaving gaps in traditional attribution methods. TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools. In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations […]

In the immersive world of Roblox, gamers come for entertainment and connection with friends. But the platform is also proving to be a new tool for creators and advertisers alike. A recent study found that over the past seven years, more than 18,000 creator jobs have been generated through Roblox. “Roblox offers a whole suite […]

In a crowded streaming market, Philo wants to set itself apart with a focus on delivering value and accessibility to customers seeking entertainment and lifestyle content. The virtual MVPD (multichannel video programming distributor) has carved out a niche by offering a more affordable bundle that excludes sports, while providing an extensive lineup of programming from […]

Diagnosed with breast cancer at age 29, Cara Lewis’ perspective on the priorities of work and personal life were profoundly changed. Timed to Breast Cancer Awareness Month, Beet.TV has republished Cara’s 2023 interview, where Dentsu’s Chief Investment & Activation Officer discusses her journey and her role as an advocate. Cara told Beet.TV her health journey […]

FreeWheel, the advertising technology unit of Comcast, this month announced a first-of-its-kind partnership with audience data and measurement company Samba TV to offer major improvements in reaching targeted groups of viewers. Their collaboration is especially significant as political campaigns seek to reach independent and undecided voters in swing states and districts. “We are very excited […]

The decade-long journey of programmatic advertising is being upended by the rise of connected TV (CTV), as the channel redefines the meaning of automation. That is according to Soo Jin Oh, Chief Strategy Officer of Comcast’s FreeWheel ad-tech unit, in this video interview with Beet.TV. “It’s definitely been a journey because programmatic has been around […]

Outbrain on Thursday said it agreed to buy video advertising platform Teads from Altice International in a $1 billion deal that will create a digital media platform reaching 2 billion consumers worldwide. “It’s a real a transformational deal,” David Kostman, chief executive of Outbrain, said in this video interview with Beet.TV contributor Rob Williams. “The […]

Mike Shehan, an early innovator in advanced TV monetization, has joined Telly as Chief Revenue Officer, the company announced today. Shehan is a co-founder of SpotX which was acquired by Magnite in 2021. He is an investor in Telly. “I am thrilled to welcome a uniquely successful entrepreneur, builder and disrupter like Mike Shehan to the […]

In years gone by, NBC’s Olympics coverage was sometime criticised for practices like airing events on tape-delay due to broadcast schedules. But the infinite space afforded by online distribution changes all that. In this video interview with Beet.TV, Josh Noval, SVP of NBC Olympics & Paralympics Advertising & Partnerships at NBCUniversal, explains the role Peacock will […]

Adtech company Infillion in the past year acquired MediaMath and began to re-establish the adtech pioneer by integrating its technology with its own programmatic brands. The automated buying and selling of advertising will continue to grow as marketers seek to harness customer data more effectively. “The transition to first-party data and cookieless solutions…really provides opportunities […]

Advertisers in the United States are wasting $22 billion a year in what’s known as the programmatic market, which automates transactions between buyers and sellers of media, according to a study by the Association of National Advertisers. Media buyers are demanding greater transparency from demand-side platforms that provide a gateway into the marketplace. “It’s becoming […]

Adtech company Infillion in the past year acquired MediaMath and began an effort to re-establish the adtech pioneer by integrating its technology with its own programmatic brands such as TrueX, NeXt and InStadium. “The TrueX side of our house is the bespoke opt-in creative solutions. When it comes to the MediaMath side, it’s really exciting […]

Contextual ad platform Seedtag this week acquired sell-side ad platform Beachfront to expand its business in the growing area of connected television. Financial terms of the deal weren’t disclosed. With the acquisition, Beachfront’s technology, premium inventory and expertise in CTV advertising will be integrated into Seedtag’s contextual ad tools to give marketers and media buyers […]

Amy Armstrong’s health journey started 12 years ago when she learned she has a very rare dominant gene related to cancer called CDH1, which links to stomach and breast cancer for women.  Armstrong had been proactive, followed through on screenings and was diagnosed “in the nick of time,” first with stomach cancer then later breast […]

For Laurinda Rainey, Managing Director and General Manager of the United Airlines Cobrand at Chase, taking on the role of a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was not just a priority, it was also personal. Held at JPMorgan Chase Headquarters in New York on May 2, the event […]

It used to be considered a technical tool for selling-off cheap inventory – now programmatic is helping facilitate major ad placements and drive creative innovation. Andrew King, VP of Product at TripleLift, highlights this shift, emphasizing the pivotal role of programmatic in the CTV space. In this video interview with Beet.TV editorial director Lisa Granatstein, […]

Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools […]