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In a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have been recognized  by the National Academy Of Television Arts & Sciences (NATAS), and will  be honored with a Technology & Engineering EMMY® Award in October. The honor was bestowed on AT&T  “By developing technology that […]

Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of audience targeting tools, is coming back as marketers demand a safe, suitable environment for their advertising message, says Jed Hartman, President of Channel Factory, US. Hartman, former Chief Revenue Officer of the Washington Post, explains […]

A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and content operations.  This new collaboration covers Twitter markets globally and spans the NBCUniversal Sky footprint worldwide. As part of the expanded agreement announced late last month, Twitter will provide broader sales support for NBCUniversal’s advertising […]

In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European broadcast giant, for $1.17 billion in cash and stock, the companies announced this morning. Later in the morning, Beet.TV did this video interview with Magnite CEO Michael Barrett about the deal and what it means […]

Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling the measurement of internet TV ads all the way through to customer actions like website visitation and actual purchase. But now TVSquared wants to broaden the number of platforms it works across. This week, the […]

OAKLAND – Why is right-leaning thought and misinformation often the most popular shares on Facebook?  It’s because its algorithms feed the  emotions of discontent and tribalism,  explains The Washington Post’s culture and tech reporter Nitasha Tiku, in this interview with Beet.TV The Trump Ban: The events of January 6 at the U.S. Capitol finally moved […]

How do you rebuild your media measurement infrastructure for the cross-platform, impression-based future whilst simultaneously servicing your debt? If you are Comscore, you take a strategic investment round. That’s what the measurement giant just did, taking an investment from Charter Communications, Qurate Retail and Cerberus Capital Management, which will jointly take $204 million convertible preferred […]

LOS ANGELES – Quibi’s short-form dreams may have had a short life – but Roku’s acquisition of the short-lived subscription service’s content library this week means the shows commissioned by Jeffrey Katzenberg and Meg Whitman will get a second life. The CEO pair failed to make Quibi – which was designed to make short, snackable, […]

It originally launched with more modest ambitions, to harmonize the data segments TV networks use to describe their audiences. But now OpenAP has launched the latest new initiative in its ongoing maturation – a supply-side platform (SSP) to help the buying of linear TV ad inventory. The new platform, announced on Monday, has connective tissue […]

Most of the major smart TV platforms, in the last couple of years, have emerged as serious plays in supplying data that can report on actual viewer behavior when it comes to shows, ads, games, anything that happens on the screen. And now LG is levelling-up its own capabilities, by making an investment to take […]

LOS ANGELES – MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions  — and for its hundreds of business development meetings for its clients. This year, with CES all virtual, MediaLink is  all in, albeit in a very different way, including a gala “party” on […]

If new ad formats hold the key to increased media revenue, Andrew Eifler is throwing the kitchen sync at the industry. On top of seven native ad formats and several standard video ad formats, Eifler’s TripleLift is now helping inject advertisers’ virtual products directly into OTT TV content. In this video interview with Beet.TV, Eifler, […]

Comcast-owned FreeWheel is continuing to expand its buy-side offering by announcing its acquisition of Beeswax. Beeswax offers a “bidder-as-a-service“, a DSP-like ad-buying software that sits in buyers’ own clouds and uses a software-as-a-service pricing model. In this video interview with Beet.TV, FreeWheel general manager Dave Clark explains the rationale behind the acquisition, and how he […]

For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel. Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both […]

SEATTLE – Nielsen may have this week announced its plan introduce the holy grail of media measurement – unified cross-screen measurement – but, with the plan’s full implementation four years away, brands are still left needing to fill the gap. That’s where Sean Muller comes in. The founder and CEO of iSpot.tv, a TV measurement […]

For many, the turn of the year is always a time to make plans, to get your house in order, to simplify. For Nielsen, that is no different. This week, the media measurement giant announced a new initiative, Nielsen ONE, that is pitched as a marketer’s best Christmas gift – the unification of all media […]

Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since its start in 2006.  It is exemplified in our 100-person executive retreats which we call the Beet Retreat. Two years ago this month in San Juan, we had an incredibly accomplished group for a three […]

LONDON  – Two years after Comcast acquired European satellite powerhouse Sky to sit alongside NBCUniversal in the US, the pair’s knowledge exchange on TV ad targeting is bedding in, leaving them pushing even farther ahead in tandem on a global odyssey. Sky was the incumbent satellite provider in the UK, Germany, Italy and Ireland when […]

Nielsen expect its latest move in addressable TV will represent “the biggest change to measurement and to the TV currency in at least the last decade”. The company just announced it will add measurement of 55 million addressable devices, including smart TV and set-top box return-path data, into its national TV currency ratings. Specifically, Nielsen […]

PALO ALTO –  Connected TV is booming, offering advertisers powers like household targeting, geo-targeting frequency-capping. But, where automated systems book the ads, there is also a risk of creative ending up in undesirable positions. That is why ad server vendors like Publica are working to introduce optimizations. In this video interview with Beet.TV, Ben Antier, […]