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JoAnna Foyle is getting pretty good at playing whack-a-mole. As soon as a brand safety problem emerges on a new digital media platform, Foyle‘s company helps improve the situation. OpenSlate, of which Foyle is chief operating officer, had already rolled out a service helping bring brand safety to YouTube and Facebook. Earlier this month, it […]

The connected TV future may seem as clean and effortless as digital media – but that often masks the reality that the channel is sometimes more “programmanual” than “programmatic”. That’s a problem for several reasons – but a new one has just come to light. After speaking with NBCU, AdExchanger reported: “When Peacock first launched, […]

The measurement of TV is in disarray, as audience behavior change accelerates and traditional firms struggle to catch up. That is according to a man who has just leaped from helping big TV distributors sell digital ads to helping advertisers analyze and optimize new-wave TV ad spending. “COVID’s accelerated the fragmentation of audiences – and […]

Election Day is less than a month away, making it crucial for political campaigns to reach voters in hotly contested states and districts that have an outsized effect on the results. Targeting the 10% of U.S. households with undecided voters requires data and analytics, which have become much more reliable in this election cycle. “The […]

TransUnion will continue its expansion from providing consumer financial profiles into powering advertising transactions with audience data, by fully acquiring Tru Optik. Tru Optik is a data marketplace and management platform that includes the behavior of more than 80 million homes on connected TV, streaming audio and gaming. Deal terms were not immediately disclosed. TransUnion […]

Having built essential industry investment/deal guides called “LUMAscapes,” visual presentations of interrelated businesses in the media, marketing and  adtech industries, investment bank LUMA Partners has introduced the Black LUMAscape, a diagram and directory that charts scores of Black-owned and founded businesses. We spoke with LUMA founder and CEO Terry Kawaja about the new effort and […]

CHICAGO – With so much of business and society halted globally for well over six months by the pandemic, the post COVID-19 world will look different with new businesses forming around new customers and new technologies. It won’t be the “new normal” but the “new strange.” It will also be a time when companies must […]

Political candidates this year face a daunting task in reaching voters as the coronavirus pandemic disrupts traditional publicity efforts like rallies, conventions and stump speeches. Campaigns also must adjust to changing media consumption habits as more households cancel cable and satellite subscriptions, and connect their TVs directly to the Internet. Connected TV (CTV) has the […]

Television audiences have more viewing choices than ever before as media companies develop new ways to reach them on every kind of screen. For Tegna, one of the biggest owners of TV stations in the United States, the ongoing growth in media consumption is driving investments in technology. That effort includes ad-based video on demand […]

Any acquirer of a community with deep engagement and intensely loyal users had better tread carefully. And that’s exactly what Cavel Khan is doing. He is the new chief revenue officer of Tumblr, the blog network acquired by WordPress owner Automattic a year ago. Tumblr had been acquired by Yahoo for $1.1 billion in 2013 […]

A company which crunches the data on 85% of US ad spending in order to help agencies and others better price their business says it wants to roll the same features out to 12 other countries this year. Standard Media Index (SMI) has sight of 85% of all ad agency invoices, piped straight from booking […]

Powered by the wholesale consumer migration to OTT devices, the stratagem for TV investment is at a turning point:  Buying linear first is “backwards,” says Catherine Warburton, EVP and Chief Investment Officer at 360i, a Dentsu Aegis Network unit. Digital and streaming video is no long just about reach she notes, in this interview with […]

Historically, women and other marginalized groups tend to bear the brunt of crises, says Nadine Karp McHugh, president of SeeHer, the ANA’s initiative to increase accurate portrayals of women in advertising. This could lead to a reversal of the limited success we’ve experienced around gender equality, she says, citing a study by the United Nations […]

Will 2020 end up looking like a “V”, a hockey stick or a cliff edge? So far, the advertising industry has been whacked by the COVID-19 pandemic. But, in this video interview with Beet.TV, Frost Prioleau, CEO of Simpli.fi, a local-focused programmatic ad platform, gets under the hood of current ad trends, which some sectors […]

How can brands justify their advertising investment in an economic downturn? The VAB looked at over 100 years of data and found that in an economic downturn, the most serious consequences come when bands stop advertising. In an interview with Beet.TV, Danielle DeLauro, executive vice president of VAB, explores what trends data supports for media […]

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

The COVID-19 pandemic is bad news for advertising-dependent broadcasters and bad news for brands in certain impacted industries. But, for advertisers whose products go unaffected by lockdown, the current circumstances have conspired to present a cost-effective opportunity. In this video interview from London with Jon Watts for Beet.TV, Matt Hill, the research and planning director […]

VIA BEETCAM — Time was, understanding the effectiveness of your ad campaign was all about using the available data. But now advertisers are demanding more. In this video interview with Beet.TV, Josh Chasin, who recently left as Comscore’s chief research officer to become VideoAmp’s chief measurability officer, explains how brands are getting more demanding about […]

Now that audiences have so many TV viewing options, advertisers risk duplicating or misdirecting their efforts to deliver the right ads to the right viewer. So companies like VideoAmp are aiming to build a more reliable way to gain a single, cross-device, cross-service profile of a viewer. In its latest such effort, the LA-based company […]

The merger of two major SSP’s, Rubicon Project and Telaria, which was announced late last year, has been completed the companies announced today. Michael Barrett, CEO of The Rubicon Project will be CEO of the merged company with Telaria’s Mark Zagorski serving as President & COO. The combined companies will keep their separate brand names […]