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2020 has barely begun but, already, it looks like we are in another wave of ad-tech consolidation – this time, driven by the opportunity to make connected TV ad buying smarter about audience targeting. Cadent, a company helping deliver addressable ads to connected TV and data-driven ads to linear TV, announced it will acquire 4INFO, […]

Everyone wants better data. The trouble is, with so many platforms to measure, getting a holistic understanding is proving challenging. Now there is a burgeoning number of vendors aiming to capture viewer behavior from across multiple media screen types. In this interview with Beet.TV, Irwin Gottlieb says the quest continues. The former GroupM global CEO […]

The problems of Puerto Rico may seem daunting and intractable, but for the island members of the Boys & Girls Clubs of America, their aim is true: Helping children living below the poverty level to reach their full potential. For this wonderful organization, the future glows bright. They are inspiring and they make a difference. […]

We are pleased to announce that the Noah Levine, CRO of 605, a veteran of Fox and Adobe, will be one of keynote speakers s at the #BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Roundel’s Kristi Argyilan, DISH Media’s Kevin Arrix, NBCU’s Dominick Vangeli, Tubi’s Farhad Massoudi and […]

It made all the early running – but can Netflix keep its place at the head of the SVOD pack? Irwin Gotlieb doesn’t think so. The veteran media and technology watcher spent years as global CEO of media agency GroupM. In this video interview with Beet.TV, he says he foresees “fall-out” from the streaming wars, […]

Kristi Argyilan, the pioneering advanced advertising executive who has launched Target’s media platform called Roundel, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Cadreon’s Erica Schmidt, DISH’s Kevin Arrix, NBCU’s Dominick Vangeli, 605’s Noah Levine and Tubi’s Farhad Massoudi We […]

Viewers still love TV, they use it to de-stress, and they have more of it available than ever. But the plethora of viewing options threatens to make audiences’ lives more complex, not less. That is according to research commissioned by Viacom. The owner of MTV, Nickelodeon, Comedy Central and Channel 5 recently published Today’s TV, […]

Two publicly-traded ad-tech companies say they want to merge, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. Rubicon Project and Telaria announced their agreement on Thursday, without putting a price on it. They say the combined company – owned 47.1% by Telaria shareholders and 52.9% by […]

LONDON –   A year after acquiring the former Videoplaza video ad technology from its latest owner, ad-tech firm INVIDI says it has launched a new software suite, aimed at uniting the disparate worlds of advanced TV advertising. In December 2018, INVIDI, which is owned by a consortium of groups, acquired Pulse, the technology of the […]

One of the industry groups aiming to bring simplicity and scale to advanced TV ad buying just got a little bigger. OpenAP says it is adding ad inventory from CBS Television Network and CBS digital video properties to its offering that already included Fox, Viacom, NBC Universal and Univision. The move is a natural consequence […]

He is more commonly associated with Le Croisette, the iconic Cannes seafront promenade that is peppered with luxury stores, and can often be found on the palatial yachts that flank the Palais every June. But, this Saturday, Cannes Lions chairman Phillip Thomas will be roughing it – sleeping out on the cold concrete of New […]

The new super-power coming online in TV is tracking not only individuals’ viewership of shows and ads but, also, linking that viewership with eventual viewer outcomes, like website visitation, store visitation or even ecommerce purchase. That is why we are seeing so much discussion on whether advertisers will change their use of TV, which, traditionally […]

The year is 2019 and disinformation is everywhere. Every day, it seems, every fact has now become contestable, as many citizens, media and politicians choose to engage in building a community rather than building awareness. A board member from one of the world’s leading news organizations thinks such organizations need to do better at cutting […]

Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers. On your screen, a character lifts a can of Mountain Dew but, on your friend’s, it is a can of Pepsi. That is the world […]

“Addressable” TV technology promises advertisers the ability to precision-target ads at individual households. But, over the last year, Beet.TV has heard several executives say that nationwide roll-out must be solved if the opportunity can truly be unlocked at scale. Now WarnerMedia is gearing up to make announcements on how it wants to unlock that opportunity. […]

The existing partnership through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named “platform” of sorts. The UK’s biggest commercial broadcaster, ITV announced “Planet V” at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday. […]

FreeWheel and its premium-video advocacy group are putting their weight behind an initiative for the industry to adopt Ad-ID, in a bid to solve problems caused by media fragmentation. In this video interview with Beet.TV, James Rothwell, VP of global agency, brand and industry relations at Comcast Advertising, says the industry needs a universal ad ID to […]

Years after it launched as Comcast Cable’s TV ad sales unit, Comcast Spotlight is rebranding in a move that disassociates it from the Comcast name but provides a new focus on ad outcomes. The new name, Effectv (“ef-fec-tiv”), is aimed at accentuating the unit’s ability deliver measurable ad results for brands across screens. In this […]

The new opportunity to find the optimum TV audiences across data-driven OTT and even linear services all depend on using audience data. But how that data comes in to execution varies. In this video interview with Beet.TV, one vendor helping brands bring it to life for advanced TV ad buying explains the different levels of […]

As part of the merger of CBS and Viacom, Joann Ross will head sales for the combined ViacomCBSSean Moran, sales head of Viacom, will be leaving the company according to a report in Variety. We interviewed Ross earlier this year and are republishing with this news.