Uncategorized

FreeWheel and its premium-video advocacy group are putting their weight behind an initiative for the industry to adopt Ad-ID, in a bid to solve problems caused by media fragmentation. In this video interview with Beet.TV, James Rothwell, VP of global agency, brand and industry relations at Comcast Advertising, says the industry needs a universal ad ID to […]

Years after it launched as Comcast Cable’s TV ad sales unit, Comcast Spotlight is rebranding in a move that disassociates it from the Comcast name but provides a new focus on ad outcomes. The new name, Effectv (“ef-fec-tiv”), is aimed at accentuating the unit’s ability deliver measurable ad results for brands across screens. In this […]

The new opportunity to find the optimum TV audiences across data-driven OTT and even linear services all depend on using audience data. But how that data comes in to execution varies. In this video interview with Beet.TV, one vendor helping brands bring it to life for advanced TV ad buying explains the different levels of […]

As part of the merger of CBS and Viacom, Joann Ross will head sales for the combined ViacomCBSSean Moran, sales head of Viacom, will be leaving the company according to a report in Variety. We interviewed Ross earlier this year and are republishing with this news.

LONDON – The content agenda for the Cannes Lions festival in 2020 is now open for applications, and the year’s agenda themes have been set. The festival will host discussions around the most important topics influencing and shaping the creative and advertising industries. But most importantly, Charlotte Williams, Cannes Lions’ vp of content, wants to […]

LONDON – Strong businesses lead to strong creative and marketing strategies, and vice-versa. Simon Cook, the managing director of Cannes Lions, believes that companies who win awards at the festival are directly impacting the health of the brands they work for. In a conversation with Beet.TV at the Cannes Lions headquarters in London, Cook says […]

The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]

The company that provides fine-tuned scores rating 600 million YouTube and Facebook videos for advertisers will soon expand its horizons beyond those two key platforms. OpenSlate’s Slate Score measures content quality, whilst the company also charts videos’ subject matter expertise and brand safety. In this video interview with Beet.TV, CEO Mike Henry says the company […]

In its four weeks of airing, a campaign to raise awareness and funds for the Boys & Girls Clubs of Puerto Rico has aired in the nation’s top ten markets, on over 150 Spanish-language stations and networks, providing some 3.5 million household views in the U.S. and Puerto Rico, according to Nielsen. The three, 60-second […]

The historic system TV uses to sell advertising is in flux in search of accuracy and precision – but it can’t come soon enough for Emily Barr. The industry is embarking on a shift, from the historic method of measuring and selling TV eyeballs using rough “gross rating points” (GRPs) to selling on real viewership, […]

In the last few years, digital publishers have forged ahead with advertisers because their ability to count and prove accurate numbers of viewers and readers has been music to ad buyers’ years. But TV will soon catch up, giving them better parity with digital providers, says a local broadcast owner relishing the switch. In this […]

OpenAP no longer just wants broadcasters to use the same language in their sales pitch to advertisers. Now it also wants to do the selling, too. Under its first iteration, the two-year-old consortium is the means through which Fox, Viacom, NBC Universal and Univision have harmonized how they define audience segments that are used by […]

Advertising results are driven by many factors. But if there is one factor above all others, it is the creative messaging that drives it. That is according to one ad-tech leader whose company aims to revolutionize how brands creative gets delivered. “It is very hard to take creative out of this equation,” says Celtra CEO […]

In advertising, “attribution” technology is promising is the holy grail – the ability to track a consumer outcome (like spending or sign-up) and correlate it back to an ad exposure. The trouble with holy grails is, once you get a taste of what’s on offer, you just want more. Namely, attribution technology today is great, […]

US linear TV audiences are declining – so how are national TV operators managing to wring higher prices out of ad buying agencies? The secret has been in the emergence of TV as a performance channel, one which can be measurable enough to support clear campaign outcomes over and above mere branding uplift. “Through the […]

The TV ad measurement company formed by two ex Cablevision executives is being enlisted by Discovery Inc. to provide advertisers with outcome attribution for TV ads seen by 40 million households. Discovery, whose portfolio includes Discovery Channel, HGTV, Food Network and TLC, will work with 605, which provides aggregate set-top box and automatic content recognition […]

Media-buying agencies want to have greater control over how they transact, with fewer links in the chain. That is certainly the case for Jenkintown, PA-based Goodway Group. The company’s origins go back a century, to the day a 14-year-old errand boy decided to learn the printing trade. Today, it operates a programmatic buying service and […]

In the complex and fragmented US TV ecosystem, the roll-out of “addressable” TV advertising capabilities outside of an OTT environment is somewhat limited. TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. What is it going to take for […]

Its software was already embedded on nearly 200 million TV-viewing devices, helping advertisers and broadcasters know what viewers are watching. Now Samba TV is acquiring more technology to boost the viewing insights. The San Francisco-based firm is using part of its earlier Series B fundraising to acquire Axwave, whose automated content recognition (ACR) uses microphone-based […]

You don’t need to tell Beet.TV how problematic it can be when advertisers, seeking “brand safety”, use keyword-based blacklists to ensure they don’t get placed against certain news stories or even whole sites. This March, we ran a whole series – Why News in Today’s Marketplace – on how news publishers were arguing for their […]