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Television measurement and analytics provider 605 is doubling its national footprint in a licensing deal with Inscape that augments and compliments MVPD data with smart-TV viewing insights. “The bigger the better in terms of data,” says 605 President & Co-Founder Ben Tatta. With the addition of Inscape data, 605 can measure more than 20 million […]

Comcast Spotlight is bringing more bottom-funnel advertising attribution to local television by showing advertisers how many incremental website visits their campaigns generate. “Attribution measured at the local level is a challenge for anybody because your sample sizes get terrible when you’re trying to do measurement at the local level,” says VP of Data Strategy Justin […]

Household-addressable television advertising spending will rise from $2.1 billion in 2019 to more than $3.3 billion by the end of 2020, according to a new guide for marketers released today by the Video Advertising Bureau. That represents a 343% spending increase from 2016, according to the VAB. “I’d say it’s mature. It’s arrived. We did […]

Sooner or later, every marketing campaign comes down to one thing – selling more. But, somewhere along the line, digital advertising became about the steps along the journey, rather than the destination itself. That is why Xaxis, WPP’s programmatic-focused division, is now predicating its offerings on the outcomes marketers want to achieve. In this video […]

One was launched seven years ago, bringing targeted TV ads to individual households before the practice was even known as “addressable”. The other appeared in 2016, tying together four suites for buying ads across devices. Now Comcast is merging NBCUniversal’s Audience Studio with Sky’s AdSmart, after the owner acquired the European pay-TV company last year. […]

It is best known as the company which brought you out-stream, the video advertising format which serves auto-playing video advertising between text paragraphs in news stories. But Teads doesn’t want to be a one-trick pony. In this video interview with Beet.TV, Jim Daily, Teads president, explains how the vendor is branching out from out-stream. “That’s what […]

Smart-TV manufacturer Vizio is teaming up with nine major media and technology companies to create an addressable advertising standard for the industry. Along with Vizio and its data unit Inscape, the consortium’s members are AMC Networks, CBS, Discovery, FreeWheel, Hearst Television, NBCUniversal, The Walt Disney Co. and Xandr, as Reuters reports. Called Project OAR (Open Addressable […]

AT&T’s more than 170 million consumer relationships—north of 140 million of them in the mobile space—generate a ton of data. For Turner, the data from those relationships will be the basis for optimizing and guaranteeing campaigns based on business outcomes. Such guaranteed optimization could emerge by late this year or early 2020, Turner’s Dan Aversano […]

Back in 2015, Viacom was one of the first broadcast owners to sell ads based on data about advertisers’ audiences. The product it launched to do that was called Vantage, and is now also used by rivals like Fox. In this video interview with Beet.TV, the man who runs it explains the undertaking. “How do […]

PHOENIX — If Maggie Zhang could choose a tagline for this year it would be “prove incremental value.” Because while it’s a given that digital and television advertising works, “altogether we need to understand how each channel, each different tactic actually works and contributes to the final outcome in order to advise or inform advertisers […]

PHOENIX – Between legacy data warehouses and other consumer information, marketers are “drowning in massive amounts of data,” says Art Muldoon of Amnet Group US. Given that some 80% of data is unstructured, “What that means is we’re really trying as marketers to find what are the best sources of data that’s most actionable to […]

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White. “The biggest thing that I hear from sellers right now is […]

The need for industry collaboration is a consistent theme when advanced television is discussed. Nowhere is this more salient than in the quest to determine the identity of individual viewers and design unduplicated reach curves for advertising. Because while unduplicated reach has been attainable in digital media, “when we start to include television or traditional […]

Sleep Number is the first marketer to use BrightLine’s new single-click-contact advertising offering on Hulu for viewers who want to receive product information via email. “It’s exciting because it’s in line with the way that direct-to-consumer brands operate in the marketplace,” says BrightLine Founder & CEO Jacqueline Corbelli. The new solution is a “seamless overlay” […]

When Digiday reported recently how Comcast-owned NBCUniversal was beginning to use FreeWheel, its ad-tech software stablemate, to schedule linear TV ads, it set industry tongues wagging. That sort of integration requires extensive infrastructure development. But bigger things are coming, says James Rooke, FreeWheel GM, publishers, who explains the workings in this video interview with Beet.TV. […]

While a “TV identity graph” may sound simple, it consists of a whole lot more than television sets. To the tune of some 6.9 connected screens in the average household, according to 4INFO CEO Tim Jenkins. “It’s interesting that somebody would try to separate television from the broader identity ecosystem,” Jenkins says in this interview […]

Please join me, your colleagues and executives from the Boys & Girls Clubs of Puerto Rico for an update on the island’s children and the essential work of the Clubs. Tuesday: February 5 at Xandr/AT&T 1 Rockefeller Plaza, 5th Floor 8:30 a.m. – 10:00 a.m. The program will include an update on the island and […]

Programmatic technology may have grown up transacting remnant display ad inventory, but its increasing application to deliver ads to TV screens looks a world away from the advanced tech’s humble beginnings. In this video interview with Beet.TV, video publisher ad tech maker Telaria’s CEO Mark Zagorski says that “premium” publishers of video that reaches the […]

LAS VEGAS –  A huge thank you Sarah Hofstetter, Bryan Wiener and the Comscore crew for hosting an awesome party at the Cosmopolitan on my birthday (1/8) and to celebrate Beet.TV’s thirteenth year.  Thirteen, a milestone in digital publishing, maybe?   A reason enough for a party, why not! I was honored that so many good […]

It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round. The new money comes from Goldman Sachs’ Private Capital Investing, a new backer for the company. It is a Series E – the latest of nine rounds now totalling $95.1 […]