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As Noah Levine joins 605 from Fox, he sees in the television data analytics firm the capabilities of helping clients navigate a “multi-currency future.” He joined 605 two weeks ago as Chief Revenue Officer “because I believe the TV industry is entering a new period of change,” Levine says in this interview with Beet.TV. “The […]

The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place in Puerto Rico at the El San Juan Hotel December 4-6, 2019. The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions. Part industry enclave and part […]

The US TV consortium set up to ensure advertisers can buy advanced TV ads using consistent audience segment descriptions may have just lost a key member, after WarnerMedia decided to approach the same problem on its own. But that isn’t stopping the remaining members of OpenAP from launching in to a new phase with the […]

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

AT&T’s Xandr Media unit is showing advertisers the incremental impact on business outcomes from the combination of both big- and small-screen television viewing, given the preferences of younger viewers. “From a TV perspective, younger audiences have left. The deeper ratings decline is within kind of the younger set and they’re just watching digital video, they’re […]

Hearst Television’s Hearst Anyscreen OTT offering is adding scale through an integration with FreeWheel’s Monetization and Revenue Management platform. It’s a first step toward also enhancing the value of its local broadcast inventory. “They’ll be putting demand into our marketplace and doing audience extension to find their audiences on other premium content in service of […]

A 1980s TV commercial for the combined shampoo-and-conditioner Wash & Go made famous the catchphrase: “Take two bottles in to the shower?!” Now ad-tech firm FreeWheel is effectively uniting the “shampoo” and “conditioner” of TV ad sales – creating a unified product in which A+E Networks can manage two different kinds of ads. Comcast-owned FreeWheel has […]

During next month’s TV Upfront, AT&T’s Xandr Media will unveil “a big upgrade” for television advertising, a main thrust of which will be the use of ads addressable to devices households to frequency cap and manufacture reach. The company will present at it’s first “Xandr Front” event on May 14. “There is a need to […]

He already showed he can start a marketing technology company that goes large. Can he do it again? David J. Moore, who sold his 24/7 RealMedia to WPP in 2007 and remained in the agency group in several roles, now has a new gig – and he says it combines the best interests of consumers […]

Univision Communications has chosen Amobee to be its linear television optimization platform of record. The partnership also lays the groundwork for Amobee to support the leading media company serving Hispanic audiences across its linear, digital and social channels, according to Amobee’s Stacy Daft. “We also have the capability to extend the offering into the digital […]

The union of AT&T and WarnerMedia comes at a time when digital and television advertising formats are constantly changing. “It’s kind of unlimited at this point. Linear TV formats are changing quite rapidly,” says Turner Ignite EVP Dan Riess. As it happens, speed also is one of the key attributes that WarnerMedia is touting to […]

Television measurement and analytics provider 605 is doubling its national footprint in a licensing deal with Inscape that augments and compliments MVPD data with smart-TV viewing insights. “The bigger the better in terms of data,” says 605 President & Co-Founder Ben Tatta. With the addition of Inscape data, 605 can measure more than 20 million […]

Comcast Spotlight is bringing more bottom-funnel advertising attribution to local television by showing advertisers how many incremental website visits their campaigns generate. “Attribution measured at the local level is a challenge for anybody because your sample sizes get terrible when you’re trying to do measurement at the local level,” says VP of Data Strategy Justin […]

Household-addressable television advertising spending will rise from $2.1 billion in 2019 to more than $3.3 billion by the end of 2020, according to a new guide for marketers released today by the Video Advertising Bureau. That represents a 343% spending increase from 2016, according to the VAB. “I’d say it’s mature. It’s arrived. We did […]

Sooner or later, every marketing campaign comes down to one thing – selling more. But, somewhere along the line, digital advertising became about the steps along the journey, rather than the destination itself. That is why Xaxis, WPP’s programmatic-focused division, is now predicating its offerings on the outcomes marketers want to achieve. In this video […]

One was launched seven years ago, bringing targeted TV ads to individual households before the practice was even known as “addressable”. The other appeared in 2016, tying together four suites for buying ads across devices. Now Comcast is merging NBCUniversal’s Audience Studio with Sky’s AdSmart, after the owner acquired the European pay-TV company last year. […]

It is best known as the company which brought you out-stream, the video advertising format which serves auto-playing video advertising between text paragraphs in news stories. But Teads doesn’t want to be a one-trick pony. In this video interview with Beet.TV, Jim Daily, Teads president, explains how the vendor is branching out from out-stream. “That’s what […]

Smart-TV manufacturer Vizio is teaming up with nine major media and technology companies to create an addressable advertising standard for the industry. Along with Vizio and its data unit Inscape, the consortium’s members are AMC Networks, CBS, Discovery, FreeWheel, Hearst Television, NBCUniversal, The Walt Disney Co. and Xandr, as Reuters reports. Called Project OAR (Open Addressable […]

AT&T’s more than 170 million consumer relationships—north of 140 million of them in the mobile space—generate a ton of data. For Turner, the data from those relationships will be the basis for optimizing and guaranteeing campaigns based on business outcomes. Such guaranteed optimization could emerge by late this year or early 2020, Turner’s Dan Aversano […]

Back in 2015, Viacom was one of the first broadcast owners to sell ads based on data about advertisers’ audiences. The product it launched to do that was called Vantage, and is now also used by rivals like Fox. In this video interview with Beet.TV, the man who runs it explains the undertaking. “How do […]