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FreeWheel, a pioneering adtech company  that enables many of the world’s leading digital video publishers manage dynamic ad insertion, has unveiled a solution that allows insertion into linear television. The company is making available its Hybrid Linear Digital Ad-Scheduler (HyLDA), a program that enables premium video publishers to plan, optimize and manage live content using a […]

FORT LAUDERDALE –  The state of automated media transactions and audience targeting with deep  data is growing quickly, but it should not be called “programmatic” explains  Matt Spiegel, SVP/GM, Data & Technology Solutions at MediaLink.. Programmatic isn’t a media platform, it isn’t a thing and the perception of the word is actually limiting the growth of […]

LONDON-   Cablevision, a large U.S. regional cable and Internet provider, long a pioneer in offering addressable TV advertising, has made its first “upfront” deal with Modi Media, the advanced TV unit of WPP.  It is a longterm partnership around addressable advertising. At the Future of TV Advertising Forum in London earlier this month, we interviewed Ben […]

FORT LAUDERDALE — Bank of America is working with Starcom and NBC on dynamic ad insertion in live streaming sports programming as part of its ongoing efforts to dig deeper into customized advertising strategies, says Lou Paskalis, Senior VP Enterprise Media at Bank of America in this interview with Beet.TV. “That allows us to get to the best […]

Addressable TV advertising, the delivery of ads to a specific home set-up box, saw its initial value around “sales lift” meaning the affecting of a direct purchase.  As the medium has evolved, marketers are finding value in addressable as it powers “considered purchases,” meaning awareness of goods and services which would be considered for future […]

Fox announced  plans today to offer consumers of its shows on Hulu the opportunity to watch less ads by interacting with one “engagement” ad.   The technology platform for the engagement ad is true[X] – a video adtech company that was acquired by 21st Century Fox last year. At Cannes Lions this past June, we spoke […]

Data and technology provider Experian Marketing Services is the “hub” for the growth of addressable advertising.  It has arrangements with marketers and key cable and satellite operators who deliver addressable TV advertising, explains Brienna Pinnow, who leads Experian Marketing Services’ addressable advertising products. Demand for addressable products have tripled recently, she says. She says the roadmap […]

The staid world of TV ratings business, long dominated by Nielsen,  is in a state of  dramatic change with the recently announced merger of comScore and Rentrak. Another TV ratings provider Tivo Research is aggressively raising  its visibility by giving away its TV ratings for free – at least its “basic” offering, the company has […]

While video’s function in advertising has historically been for branding, it’s now possible to track its impact on sales. While television has been a kind of black box in terms of available insights into how a campaign has actually performed, “now digital closes the loop,” observes Oren Harnevo, CEO of Eyeview, a video ad platform, in […]

The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space.  For Bill Wise, CEO of  TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen “honest,” it […]

ZenithOptimedia  EVP Julian Zilberbrand has been tapped by Viacom as EVP of the newly formed Audience Science unit.  The unit will apply audience targeting around cross-platform delivery of video advertising.  The news was reported this morning by the Wall Street Journal. Earlier this year, during the Digital Content NewFronts, we sat down with Zilberbrand to talk […]

The acquisition of Rentrak by comScore represents “an alternative” approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit of WPP, in this interview with Beet.TV WPP has had minority ownership positions in both Rentrak and comScore.  It will have a 16 percent stake in the combined company which could go up […]

COLOGNE – Sky’s AdSmart addressable ad program, launched nearly two years ago,  has served ads to  satellite-connected TV’s for nearly 500 advertisers, including some 70 percent who hadn’t been on Sky or indeed on television, explains Jamie West, Deputy Managing Director, SkyMedia, in this interview with Beet.TV We spoke with him on the DMEXCO show floor […]

London-based Unruly, a social video advertising platform, sold for $176 million dollars, it was announced on Wednesday.  In May in New York, we spoke with co-founder and co-ceo Sarah Wood about the company’s products and growth.  We have republished that video today.

Facebook’s Instagram unit has announced a range of new advertising units including a 30-second video ad unit and a premium product called “Marquee” which allows brand to “own” a prime position in the Instagram feed, explains Patrick Harris Global Agency Development lead at Facebook,  in this video interview. He says that advertising on Instagram is launching in […]

For marketers who still have the instinct to use repurposed TV spots for their digital video ads, mobile video remains challenging. It represents a form factor many haven’t figured out. “You have to rethink how you’re telegraphing [your] message and how you’re telling a story in as little as six seconds” or keeping it interesting […]

Despite the rapid pace of media and technology innovation, Procter & Gamble’s former top marketer Jim Stengel observes that the fundamentals of brand building haven’t changed. “A lot of companies lose sight of that,” says Stengel, who left P&G in 2008, in an interview with Beet.TV. “They get consumed by the activity that is possible now, […]

Integral Ad Science, the New York-based tech company that describes itself as  “the leader in quantifying digital media quality” has raised $67 million: $27 million in venture funding from Sapphire Ventures and $40 million in debt financing from Silicon Valley Bank. In this previously published video, company CEO Scott Knoll talks about  how the company […]

Going back a decade, when Millward Brown’s annual BrandZ study tracking the 100 most valuable global brands was first released, only one Chinese company made the list. Now there are 14, including the tech giants Tencent and Alibaba. “Most of them are big brands, but they’re not truly globalized brands yet,” says Doreen Wang, Global […]

CHICAGO — Roughly 45% of display ads in the U.S. are now bought programmatically, and that’s much too big for programmatic buying to be considered a specialization anymore. For that reason, VivaKi’s AOD trading desk has been moving programmatic specialists over to client teams at Publicis Groupe’s media agencies. “It makes sense that we would […]