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Storyful, acquired by News Corp in 2013, has for several years been an authoritative tool for leading publishers to find and verifying consumer-generate and various forms of social content.  It has expanded its reach to the advertising world with an agreement with the the giant media agency Starcom MediaVest Group.  The alliance was announced last month. We […]

One of the major themes of 2015 is viewability, says Erin Kienest, SVP, innovation and activation director at SMG. “We talk about making our dollars work harder and work smarter, and viewability really is brought to the forefront,” she says. Marketers not only want their ads delivered to the right audience but also want to […]

The next revolution in media is going to have to occur in the world of creative, says Shenan Reed, president of digital at MEC. “We think there’s tremendous opportunity for more creative, more targeted creative,” she says. “We can really get granular with all of the targeting.” Digital and data, because they’ve become such powerful […]

Last week’s acquisition of SeriousEats and RoadFood by newcomer publishing house Fexy Media was just the start. Formed by husband-and-wide team Cliff and Lisa Sharples following Lisa’s steering, as CEO, of AllRecipes to a $175 million acquisition by Meredith, Seattle-based Fexy plans more acquisitions of its own. “We continue to build out the category in and around the kitchen table,” […]

Visible World, a pioneering video adtech firm that helps marketers deliver ads to specific household cable and satellite boxes, will be acquired by Comcast, according a report published by the Wall Street Journal. Last year, we spoke with founder and CEO Seth Haberman about the company and the prospects for “addressable” television.   We have […]

Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of digital video, supply outpaces […]

The recently concluded Digital Content NewFronts stood out for both an array of quality, sophisticated programming and for the new opportunity to buy audiences programmatically, says Julian Zilberbrand,EVP Activation Standards, Insights and Technology for Zenith OptiMedia, in this interview with Beet.TV

As CEO’s of leading adtech companies along with institutional and strategic investors gather for  LUMA Partners’ annual one-day conference in Manhattan next week, there will surely be talk on and off the stage about the the acquisition of AOL by Verizon.   Leading off the conference will be a keynote address by AOL CEO and Chairman Tim […]

Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile article in Digiday. And, video has become an integral part of the solution says Sebastian Tomich, SVP for Advertising and Innovation and head of the publisher’s native advertising unit, in this interview with […]

At its NewFront presentation on Thursday, Time Inc. announced a slate of eleven new programs.   It also announced a syndication agreement with Amazon Video Shorts, along with alliances with radio, TV and local newspapers groups Cumulus, Gannett and Nextstar Broadcasting. After the presentation, we interviewed J.R. McCabe, SVP for Video at Time Inc. about the new slate of […]

From full-length, TV-style video produced by Yahoo to six-second Vines, the opportunities around digital video is diverse and promising. The medium has come of age and marketers need to embrace it, says Scott Donaton, Chief Content Officer of DigitasLBi, in this interview with Beet.TV We spoke with him at the Yahoo NewFront event on Monday evening […]

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology. Kassan says while the NewFronts has “come of age” and has taken its place in importance with the TV upfronts, the two-week duration with nearly […]

The challenges of distributing virtual reality at scale is one of a  number of hurdles at the moment, but the immersive medium will come to The New York Times newsroom, predicts Rebecca Howard, General Manager of Video in this interview with Beet.TV We spoke with her at The Times NewFront event yesterday where the paper demonstrated […]

Not that long ago, video journalists were sort of appendages to print reporters, expanding and amplifying print stories.   That role has evolve to where video journalists are now journalists, says Bruce Headlam, Managing Editor for Video at The New York Times, in this interview with Beet.TV To demonstrate the new enterprising role of video […]

LAS VEGAS –  Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV. He says that the merger has also brought a vast video inventory from Yahoo to […]

AUSTIN — The online advertising world is fast moving from the medium screen to the small one. As it does, it can nevertheless recapture some of the advertising benefits boasted by the TV before them, says a mobile ad tech boss. “Mobile is now the first screen,” Opera Mediaworks CEO Mahi de Silva tells Beet.TV in this video […]

The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the “Innovation Festival.”  It will be a two-day program, June 25th & 26th held at the Grand Palais. The program will recognize the impact of data on the creative advertising process.  (It happens concurrently with the overall festival.) A number […]

The celebrated documentarian Albert Maysles, died on Thursday, the New York Times reported in this obituary. In this  2008 interview with Beet.TV in 2008, he speaks about his approach to documentary filmmaking which he sees himself as an observer.  It’s all about watching the subject unfold, not setting out with an agenda, he explains.  He […]

BERLIN — In an industry long dominated by Youku and Tudou, Baidu-backed iQiyi has risen to become the most popular VOD service in China. Speaking with Beet.TV at this week’s Berlinale (Berlin Film Festival), iQiyi Motion Pictures president Li Yansong said this is despite three problems that have previously inhibited the market in China: Piracy: “In the […]

PHOENIX – In effort to establish global standards around advertising technology, the Interactive Advertising Bureau has created the IAB Tech Lab and this week announced the appointment of David J. Moore as chairman of the new group. Moore is chairman of Xaxis and president of WPP Digital.  He is a past Chairman of the IAB. […]