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The challenges of distributing virtual reality at scale is one of a  number of hurdles at the moment, but the immersive medium will come to The New York Times newsroom, predicts Rebecca Howard, General Manager of Video in this interview with Beet.TV We spoke with her at The Times NewFront event yesterday where the paper demonstrated […]

Not that long ago, video journalists were sort of appendages to print reporters, expanding and amplifying print stories.   That role has evolve to where video journalists are now journalists, says Bruce Headlam, Managing Editor for Video at The New York Times, in this interview with Beet.TV To demonstrate the new enterprising role of video […]

LAS VEGAS –  Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV. He says that the merger has also brought a vast video inventory from Yahoo to […]

AUSTIN — The online advertising world is fast moving from the medium screen to the small one. As it does, it can nevertheless recapture some of the advertising benefits boasted by the TV before them, says a mobile ad tech boss. “Mobile is now the first screen,” Opera Mediaworks CEO Mahi de Silva tells Beet.TV in this video […]

The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the “Innovation Festival.”  It will be a two-day program, June 25th & 26th held at the Grand Palais. The program will recognize the impact of data on the creative advertising process.  (It happens concurrently with the overall festival.) A number […]

The celebrated documentarian Albert Maysles, died on Thursday, the New York Times reported in this obituary. In this  2008 interview with Beet.TV in 2008, he speaks about his approach to documentary filmmaking which he sees himself as an observer.  It’s all about watching the subject unfold, not setting out with an agenda, he explains.  He […]

BERLIN — In an industry long dominated by Youku and Tudou, Baidu-backed iQiyi has risen to become the most popular VOD service in China. Speaking with Beet.TV at this week’s Berlinale (Berlin Film Festival), iQiyi Motion Pictures president Li Yansong said this is despite three problems that have previously inhibited the market in China: Piracy: “In the […]

PHOENIX – In effort to establish global standards around advertising technology, the Interactive Advertising Bureau has created the IAB Tech Lab and this week announced the appointment of David J. Moore as chairman of the new group. Moore is chairman of Xaxis and president of WPP Digital.  He is a past Chairman of the IAB. […]

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis unit. David J. Moore, President of WPP Digital and Chairman of […]

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video. Kosinski says he predicts that 2015 will be the […]

LAS VEGAS — One of the biggest benefits of the second screen for a TV network lies in discoverability of new content, says Lisa Hsia, EVP Digital at Bravo and Oxygen Media, in an interview with Beet.TV at CES. “There is so much fragmentation in the industry all over. My goal is to make sure the […]

LAS VEGAS — ESPN’s decision to offer an over-the-top option with Sling fits squarely in parent company Disney’s long-held approach of experimenting with new distribution. The company was one of the first content providers to offer TV shows on iTunes back in 2005, says Jay Rasulo, Senior Executive VP and Chief Financial Officer at Walt […]

LAS VEGAS — Many of the key advances in consumer electronics at this year’s flagship convention have expanded far and wide beyond actual devices, says Ashley J. Swartz, CEO of Furious Corp, in her round-up report for Beet.TV at the Consumer Electronic Show in Las Vegas. Key trends to watch that were evident on the show […]

San Francisco video syndicator Vidible has been purchased by AOL.  Terms were not disclosed, but Peter Kafka at re/code puts the price at “around $50 million.” Unlike other video syndicators, notable AOL’s own 5Min, which split ad revenue between the syndicator and the publisher, Vidible is not a rev sharing scenario, but has created a […]

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke with CEO Oren Harvevo about the company’s […]

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also participating will be  brand marketers  from McDonald’s and Target and media agency execs from Digitas, Havas and Starcom MediaVest Justine will speak about her AOL series about wearable tech called HardWired […]

Video star iJustine, whose series on AOL about wearable tech has gotten some 20 million views in its first season and is now in season two, will be among the speakers at a video summit in Chicago on November 19 at the Soho House.   The program will take a look at how Web creators, […]

Yahoo will purchase the video ad tech platform BrightRoll for $640 million in cash, Yahoo announced today. Recently, we interviewed BrightRoll COO Bruce Falck about the company and the sector.  The senior Google executive joined BrighRoll in July. We have republished that video today. TechCrunch first reported the likely deal last month.

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, has been gaining traction in use by the BBC. Now it is announcing The Wall Street Journal will also use the innovative new service. TouchCast lets video producers embed interactive web elements including images, maps, web pages and other videos inside digital video, […]

SAN FRANCISCO — Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media. Having already invested in video aggregator Pluto.TV, mobile native ad tech’s Sharethrough and VR video upstart Jaunt, business development VP Hilary Perchard says he […]