Uncategorized

VIEQUES, PR – Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile apps on a daily basis, is finding that 20 percent of its traffic is coming from mobile devices, says CEO Adam Singolda, in this interview with Beet.TV Taboola, which had started as a content discovery […]

The internet-connected refrigerator has often been mocked as the loopiest imaginings of internet evangelists gone wild. But the emerging Internet Of Things hype is forcing the industry to ask: is that really so far-fetched? At the Consumer Electronics Show, Norm Johnston, chief digital officer of Group M’s Mindshare division, saw just such a fridge be […]

clypd may have recently taken on $7.2 million in VC funding to build out its ambition to bring data-driven advertising to television – but an exec says things are moving faster than anticipated. “We have a total $10.5 million (in investment) – this is being used to build out the team, build out the platform,” […]

LONDON — When it comes to content, digital media used to be seen as the poor relation to television. But, when it comes to measuring content, it’s TV that’s now imitating the web, says a Nielsen executive. “One of the most int trends we’re seeing at the moment in Europe is the extent to which […]

LONDON — How many users really viewed your video ads last week? Guess again – the number may be lower than you think, thanks to unscrupulous publishers who play videos out of view or without consumers even asking. “Fifty percent of ads, apparently, in display aren’t seen,” Publicis’ VivaKi EMEA MD Marco Bertozzi tells Beet.TV in this […]

LONDON –  We are here for our programmatic video advertising summit presented today by Videology and hosted by Xaxis at the London headquarters of GroupM.   We will explore the changing world of video programmatic in Europe with ad agency executives, publishers and analysts.  Among the executives presenting will be Caspar Schlickum is Managing Director of […]

It’s barely a couple of months since video platform Vimeo updated its iOS app with some nifty new features – and now more are imminently coming down the pipe. Vimeo president Dae Mellencamp tells Beet.TV the company upgraded its app for iOS 7 to include AirDrop sharing and instant playback even when users’ mobiles have […]

Magisto, an Israel-based start up which as found wide success with its App that allows users to easily edit videos and images, has raised a $13 million C venture round from Qualcomm and Scandisk, it was reported today. The app has been downloaded some 13 million times, TechCrunch reports. Last year in Tel Aviv, we […]

In the monthly rankings of the biggest U.S. video advertising sites, AOL has for the first time passed perennial winner Google (YouTube) as a result of AOL’s acquisition of video ad tech company Adap.tv, comsCore announced today with the September results.  comsCore consolidated AOL and Adap.tv numbers for the first time. AOL registers 3.7 billion […]

Waywire, the video curation site known for its association with Newark Mayor Cory Booker, has been sold to Magnify, a New York-based digital video company, according to a report by Peter Kafka in AllThingsD Earlier this year at SXSW, we spoke Magnify CEO and founder Steve Rosenbaum about the evolution of the company and its […]

Next week, dozens of tech innovators and established leaders will take the stage in Santa Clara  for the annual DEMO conference, which will have 1000 attendees.  Contrary to recent developments which have reinforced the reputation of Silicon Valley as a “young boys club,” about a third of the DEMO speakers will be women and about […]

Advertising networks must provide more specific data to target ethnic online video use that is outpacing that of the populace at large, according to one ad group exec. “If you’re African-American or Hispanic, you’re twice as likely to be sharing, downloading, watching video, texting,” SMG Multicultural EVP and digital innovation director Marla Skiko tells Beet.TV […]

At the  BrightRoll video summit in Manhattan during Advertising Week, we were struck by the large number of investment bankers, hedge fund private  investors in the attendance.  Digital video, and programmatic in particular, is on Wall Street’s radar screen with recent IPO’s and large M&A transactions, says Tod Sacredoti, CEO of BrightRoll, in this interview […]

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events. In November, we interviewed him in Monaco about the […]

The Kellogg Company is one of the first big brands to embrace programmatic buying.  It is implementing its solution with BrightRoll, Google and Yahoo serving as its DSP partners, says Bob Arnold, Director of Digital and Social Media Strategy at Kellogg, in this interview with Beet.TV We spoke with him at the BrightRoll Video Summit […]

While many in the media world think  that creativity in advertising has taken a back seat to the emergence of technology, Randall Rothenberg, CEO of the IAB,  the industry organization for digital publishers, says that creativity is flourishing.  Several creative shops were recognized at the IAB MIXX Awards on Tuesday night. We spoke with him […]

The AOL Programmatic Upfront event on Monday night was a “physical manifestation” of the media  industry’s move to a data-driven, technology-focused means of operations, says Kristi Argyilan, CEO of Magna Global, the media agency of the Interpublic Group. We interviewed her at AOL event where she was a speaker in the program.  

As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Starcom, in this interview with Beet.TV.  In this video interview, she discusses the evolution of real-time marketing, branded entertainment and the growth of the digital video marketplace. We spoke at the […]

In an unusual move by a leading publisher, AOL is making its premium, ‘reserved” inventory available via its programmatic platform, the company announced last night at its “Programmatic Upfront” event in Manhattan. To get an update on the new product announcement, we spoke with Seth Demsey,  SVP at AOL Networks. More on the AOL initiative […]

With few international news organizations on the ground in Syria, the world’s news broadcasters have had to rely on amateur video footage to report on the war.   Verifying the sources and managing the rights around much of that footage is being done by a small start-up in Dublin called Storyful. In today’s New York Times, […]