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NowThis News, a New York-based video news start-up, has launched a channel on Instagram, the company announced today.    The year-0ld company, which creates and distributes short video news updates on current news, is thought to be the first news organization to use Instagram to distribute video clips. The Instagram clips are limited to 15 seconds […]

CANNES – The lower costs of production are starting to change the creative approach to video for a number of marketers, says Rich Guest, President US Operations at Tribal Worldwide during an interview with Beet.TV. “For under $10,000 we can produce a great piece of content that can be cut a lot of different ways. The cost to […]

On June 27, CrowdFlik announced the launch of their new, free app that allows users to create and share custom edits of event-driven, crowd-sourced video. Beet.TV spoke with Chris Hamer, CEO and Founder of CrowdFlik, about the launch at our New York studio earlier in June. “We’ve simplified it down to its bits and bytes,” […]

CANNES – Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households around the world,” Microsoft’s advertising and online corporate VP Frank Holland said. […]

LONDON –  While second screen apps for TV shows can have a big and immediate  impact, their use is fleeting, and the industry needs a more standard approach, says Simon Daglish, Group Commercial Director at Britain’s ITV  network in this segment from recent Beet.TV leadership event at GroupM’s offices. For the app for “Britain’s Got […]

At the Digitas NewFront event last week, the Huffington Post and Digitas announced an arrangement by which the agency can activate real-time, native advertising cmapaigns on HuffPost Live within two hours, says Arianna Huffington in this interview with Beet.TV. We spoke with her briefly at the Digitas NewFront event after her presentation, and just as […]

Digitas, the big digital agency that started the NewFronts six years ago, has seen a dramatic growth in the marketplace for Web original video and an expansion of its industry event to now include over a dozen big content producers including AOL, Conde Nast, Google/YouTube, Hulu, Microsoft, Vevo, Yahoo and others. With the explosion of […]

LONDON – SoundCloud, the Berlin-based sound sharing site, sees 10 hours of audio uploaded by users every minute, says Eric Wahlforss, Founder and CTO.  “It’s very much like YouTube or Instagram,” says Wahlforss. “On Instagram you share a photo, on YouTube you share video, on SoundCloud you share audio.” Beet.TV spoke with Wahlforss in this video […]

LONDON – For zeebox, the free “TV sidekick” app, being available for Android devices has been a longtime desire – and a challenge, says Anthony Rose, co-founder and CTO of zeebox. Beet.TV spoke with him in this video interview in London. Statistics show that there are more Android smartphones than iPhones in the U.S. – […]

Bravo was ranked tops in recognizing and showing appreciation for its viewers, with 91% of the network’s viewers saying it offers an outlet for them to express their thoughts on shows, according to NBCU Cable’s Viewer’s Voice research panel. We spoke with Bravo’s EVP Digital Media, Lisa Hsia, at a recent Beet.TV event when she […]

CANNES – The incredible scale of Rovio’s Angry Birds in mobile gaming is also translating in to healthy video content adoption, according to Brightcove, the vendor picked to serve the franchise’s new online cartoon series. “The service launched three of four weeks ago,” Brightcove’s EMEA VP of media, Luke Gaydon, told Beet.TV in this interview. […]

The real-time bidding segment of online video is on track to hit $686 million in ad spend this year, but the business still faces a number of challenges on its route to growth, according to a new report released today from Forrester.  At the Beet.TV retreat earlier this year, Ashley Swartz, the founder and CEO […]

CANNES —  While far lower that the $100 million spent by YouTube last year on content channel creators, Blip is going to fund several shows and will announce specifics at the upcoming Digital New Fronts in New York later this month, says Kelly Day, CEO of New York-based Blip in this wide-ranging interview with Beet.TV […]

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership. In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett Company, Inc. […]

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd Comedy” a successful YouTube partner channel. Hate comments on […]

AUSTIN —  Given the speed of the news cycle and the time needed video news production, social media is “the first way we break news now,” says Andrew Springer, Producer of Social Integration at ABC News, in this interview with Beet.TV at SXSW He explained how ABC News is building a following of several million […]

TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the business. With the TV upfront getting underway shortly, she urges programmers to seize the opporunities afforded in social media and digital venues. As an example, AMC actively tweets and engages with […]

NEW YORK — In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen.

Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.

AUSTIN – The volume of tweets about a TV show is often related to the TV show’s ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners  who are looking for more insight into the impact of Twitter chatter on TV show […]