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Blip to Fund Web Video Content Creators
CANNES — While far lower that the $100 million spent by YouTube last year on content channel creators, Blip is going to fund several shows and will announce specifics at the upcoming Digital New Fronts in New York later this month, says Kelly Day, CEO of New York-based Blip in this wide-ranging interview with Beet.TV […]
Gannett’s Payne: Online Video Slow To Take On TV.
Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership. In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett Company, Inc. […]
Dealing with Racism on YouTube: Don’t Engage, Andre “Black Nerd” Meadows
AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek. It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian and creator of “Black Nerd Comedy” a successful YouTube partner channel. Hate comments on […]
ABC News ‘Social’ Producer: “Social is the First Way We Break News Now”
AUSTIN — Given the speed of the news cycle and the time needed video news production, social media is “the first way we break news now,” says Andrew Springer, Producer of Social Integration at ABC News, in this interview with Beet.TV at SXSW He explained how ABC News is building a following of several million […]
Commentary: TV Programmers Need to Own Their Audience
TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the business. With the TV upfront getting underway shortly, she urges programmers to seize the opporunities afforded in social media and digital venues. As an example, AMC actively tweets and engages with […]
Nielsen Set to Expand Media Partners for Online Campaign Ratings
NEW YORK — In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen.
GigaOm’s Ernie Sander: ‘Hadoop’ Looms Large at Cloud Computing Conference
Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.
Nielsen Study Tracks Tweet Volume to Show Ratings
AUSTIN – The volume of tweets about a TV show is often related to the TV show’s ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners who are looking for more insight into the impact of Twitter chatter on TV show […]
IAC’s nRelate is a “Publisher Focused” Content Discovery Engine
Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.
Shira Lazar: How ‘What’s Trending’ Web Show is Powered by Brand Advertisers
AUSTIN – The volume of tweets about a TV show is often related to the TV show’s ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners who are looking for more insight into the impact of Twitter chatter on TV show […]
How Comic Andre Meadows Found His Groove with YouTube Assist
AUSTIN – “A lot of people have fun with YouTube,” explains Andre Meadows, creator of ‘Black Nerd Comedy‘, “but there’s also a business side to it.” In an interview with Beet.TV at SXSW, Meadows explains how his YouTube channel evolved from a hobby into a full time career. Meadows says that he began his YouTube […]
Data is Huge, but Knowing How to Use it is Vital, Neustar Exec Says
AUSTIN — Data is the watchword in the digital marketing business these days, and the key to success is knowing when and how to employ data in ad campaigns, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider, during an interview with Beet.TV. We spoke with him at SXSW where he was a […]
Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz
AUSTIN — The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. “We have 50% of consumers already watching […]
Yahoo! News EIC: We are Focused on Live Video (Post updated)
AUSTIN – Yahoo! News has become increasingly focused on live video, with events and programming, explains Hillary Frey, Editor in Chief of Yahoo! News, in this interview with Beet.TV at SXSW. We spoke with her after she participated in a panel moderated by Anna Robertson, head of Yahoo! Studios. Frey joined Yahoo! in 2011 from […]
Extreme Reach Touts Reporting Tool for Video Campaigns Across All Screens
Earlier this month, video campaign management platform Extreme Reach launched a new cross-media reporting suite that enables advertisers to measure their video campaigns across all screens, from television to mobile and across the web.
Sanjay Gupta Joins Everyday Health, Will Produce Video Reports for Health Site
In an effort to grow its Web presence, the health and wellness site Everyday Health inked a deal with noted physician Sanjay Gupta. Beet.TV connected with Paul Slavin, Chief Operating Officer for Everyday Health in an interview where he shared details on the site's plans with Gupta, best known for his work as a medical […]
Alloy Digital Raises $30 Million for Acquisitions
Alloy Digital, the New York-based content creation and syndication company for digital video, has raised $30 million from ABS Partners, the company announced yesterday.
Video Platform MyPod Studios to Triple Revenue in 2013, CEO
Nascent online video platform MyPod Studios generated nearly $7 million in revenue in 2012 and is projecting to triple that in 2013, as it grows its audience and branches into new ad formats, says Jay Miletsky, CEO of MyPod Studios inthis interview with Beet.TV.
Outbrain Acquires “Visual Revenue”
Outbrain, the fast-growing content recommendation engine, has acquired “Visual Revenue,” a start-up that helps editors organize news pages with data. The news was reported earlier today by the Wall Street Journal.
Beets on the Move: Austin this Weekend, Cannes & London Next Month……
Heading to Austin!