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Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.  

AUSTIN – The volume of tweets about a TV show is often related to the TV show’s ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners  who are looking for more insight into the impact of Twitter chatter on TV show […]

AUSTIN – “A lot of people have fun with YouTube,” explains Andre Meadows, creator of ‘Black Nerd Comedy‘, “but there’s also a business side to it.”  In an interview with Beet.TV at SXSW, Meadows explains how his YouTube channel evolved from a hobby into a full time career. Meadows says that he began his YouTube […]

AUSTIN — Data is the watchword in the digital marketing business these days, and the key to success is knowing when and how to employ data in ad campaigns, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider, during an interview with Beet.TV. We spoke with him at SXSW where he was a […]

AUSTIN — The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. “We have 50% of consumers already watching […]

AUSTIN – Yahoo! News has become increasingly focused on live video, with events and programming, explains Hillary Frey, Editor in Chief of Yahoo! News, in this interview with Beet.TV at SXSW. We spoke with her after she participated in a panel moderated by Anna Robertson, head of Yahoo! Studios. Frey joined Yahoo! in 2011 from […]

Earlier this month, video campaign management platform Extreme Reach launched a new cross-media reporting suite that enables advertisers to measure their video campaigns across all screens, from television to mobile and across the web. 

In an effort to grow its Web presence, the health and wellness site Everyday Health inked a deal with noted physician Sanjay Gupta. Beet.TV connected with Paul Slavin, Chief Operating Officer for Everyday Health in an interview where he shared details on the site's plans with Gupta, best known for his work as a medical […]

Alloy Digital, the New York-based content creation and syndication company for digital video, has raised $30 million from ABS Partners, the company announced yesterday.

Nascent online video platform MyPod Studios generated nearly $7 million in revenue in 2012 and is projecting to triple that in 2013, as it grows its audience and branches into new ad formats, says Jay Miletsky, CEO of MyPod Studios inthis  interview with Beet.TV.

Outbrain, the fast-growing content recommendation engine, has acquired “Visual Revenue,” a start-up that helps editors organize news pages with data.  The news was reported earlier today by the Wall Street Journal.

Heading to Austin!

PHOENIX — Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us.

PHOENIX — Mobile display and video inventory is growing tremendously, but it’s been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That’s why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]

Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there’s some confusion as to the differences. At the Beet.TV executive retreat, Joanna O’Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange.

PHOENIX – Looks to us like the power and influence of video is ascending in the world of digital media.  This was evident this week at the IAB Annual Leadership Meeting where video producers and related ad services companies had a high profile on stage and off  – and  one of our own, Randy Kilgore, […]

PHOENIX — Banner-free, the fast-growing BuzzFeed is building revenue by sharing its publishing platform with marketers who promote their messages via sponsored content.

PHOENIX — Big brands will soon embrace real-time, advertising campaigns, where media is inserted into trending news.  AOL CEO Tim Armstrong says this real-time advertising will soon emerge and AOL will be at the “forefront,” in this video interview with Beet.TV

VIEQUES, PR – Digital video is still an alluring area for investment because the business is ripe for disruption and needs technical improvement, and those are factors that appeal to venture capitalists, says Joy Marcus, Venture Partner at Draper Fisher Jurvetson Gotham Ventures, at the Beet.TV executive retreat earlier this month in an onstage dialogue with Jason Pontin, Editor […]

The Internet-connected car could become more mainstream as GM and AT&T have announced plans to install fast, 4G connetions into most 2014 GM models.