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NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
TV ad targeting is becoming ever more precise, with a new integration between NBCUniversal and Blockgraph the latest piece in the puzzle. The pair are today announcing they are collaborating to support more efficient matching of their respective first-party data sets. Blockgraph CEO Jason Manningham has previously told Beet.TV the company aims to help activate […]
Uber Plans Rollout of Full-Length Video Ads Across Multiple Customer Touchpoints
Uber will soon introduce full-length video ads for the first time on its ride-hailing app, food delivery service Uber Eats and alcohol sales platform Drizly, the company announced. The ads will appear on the main Uber app while customers wait for drivers to arrive and during their trips, Mark Grether, vice president and general manager […]
MadHive Almost A Unicorn With $300 Million Goldman Sachs Investment
MadHive is valued at almost $1 billion after receiving a $300 million private equity investment from Goldman Sachs to accelerate its connected TV advertising platform. The company, which had only raised $7 million previously, is aiming to help broadcasters move off an “antiquated” software stack for ad sales and delivery. In this video interview with […]
Kargo’s Harry Kargman Aims To Disrupt CTV Landscape With Innovative Ad Formats
In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is making headway with Kargman’s vision of bringing “art” to “advertising”. In this video interview with Beet.TV, Kargman explains recent innovations. Taking mobile innovation to TV Glass Kargman is setting his sights on transforming the connected TV (CTV) […]
First Free, Ad-Supported Television Set Readies for Primetime
A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers. The set eliminates the cost to viewers by showing paid advertising. The device has a high-definition display for watching movies and […]
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
Amid a flurry of activity ahead of the 2023 TV upfront ad sales period, NBCUniversal is the latest to new measurement capabilities, thanks to new partnerships with two measurement suppliers. The company says it will transact on Comscore across local markets and will use Innovid’s InnovidXP to derive cross-platform, outcome-based KPIs for local marketers. In […]
Beet Gets Juice from Bloomberg as Its Vids Populate the Terminals Worldwide
Beginning this week, all newly published Beet.TV videos are being surfaced on the 350,000 Bloomberg terminals worldwide. The terminals are the essential tool for finance professionals, government leaders and other key influencers. The association with Bloomberg represents new distribution to a vast and valued audience. It greatly enhances the content and voices we cover on Beet.TV. […]
Kroger Precision Marketing Aims To Help Disney Deliver For CPGs
MIAMI — Could Homer Simpson help Pepsi shift more soft drinks using the power of connected TV? That’s what Disney aims to find out, by launching a trial in which it will offer Hulu ads targeted using Kroger shopper data. In this video interview with research analyst Joanna O’Connell for Beet.TV, Cara Pratt, SVP, Kroger […]
Magnite’s Barrett Sees A ClearLine To Programmatic Maturity, Even Minus The DSP
In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched […]
A.I. Dominated Conversation at SXSW
AUSTIN – After years of industry changes and the interruption due the pandemic, SXSW is back to a substantive, content-focused gathering, says 12-ear festival veteran Wilson Standish, head of content and creativity at at Hearts & Science, an Omnicom Media Group agency. I spoke with him via Zoom in Austin on Sunday. Standish says that […]
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
The joint industry committee (JIC) formed in January by major media companies expanded to include media agencies Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media and RPA. The committee today announced its certification criteria for setting the value of cross-platform advertising transactions, or what are known as currencies, for premium video. […]
Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon
Gaming is a massive entertainment category – an activity that a whopping 90% of Gen Z participates in – but brands are still allocating less than 5% of their media budgets toward the sector. This gap is a big reason why the IAB’s Playfront event is back this year in New York. According to Zoe […]
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
MARCO ISLAND, Fla. — At the IAB’s recent Annual Leadership Meeting (ALM), one of the key questions heard between sessions was: “What’s your clean room strategy?” One executive says too many publishers are unable to answer that question proactively. In this video interview with Mike Shields for Beet.TV, James Prudhomme, CRO, Optable, says publishers should […]
Kargo Acquires Video Ad Server VideoByte
Harry Kargman wants to “decommoditize” advertising in the new era of connected television. In 2003, Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is acquiring VideoByte, a company doing similar for CTV. Taking a byte Founded in 2020, Austin-based VideoByte offered an ad server which supports supports custom ad […]
DMEXCO Co-Founder Sets the Stage in Miami for the “Possible” Event & Redefines “Expo” Value
Christian Muche co-founded DMEXCO, one the digital industry’s global tentpole events. He’s moved on. Now, in partnership with the MMA Global, he is heading the most ambitious new marketing event of the year called “Possible.” The event will take place in Miami Beach at the Fountainebleau April17-19. A number of CMO’s will speak including the […]
Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
Video advertising has grown incredibly – but Matt Wasserlauf thinks much of it is going down the pan. As CEO & Founder, Blockboard, Wasserlauf’s software platform uses blockchain to facilitate connected TV advertising with impression-level transparency. In this video interview with Beet.TV, he says so much of the spend is getting wasted. Scale of waste […]
Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson
Kantar this month launched Vivvix as an independent brand specializing in syndicated advertising intelligence among digital and traditional media. Those channels include mobile apps, streaming and social media platforms such as Facebook. Vivvix, which is led by Chief Executive Andrew Feigenson, brings together what had been Kantar Media’s syndicated media coverage and Numerator’s advertising creative […]
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
Disney Advertising aims to provide marketers with more insights about audience engagement on its video streaming platforms as part of an expanded agreement with measurement company EDO. The companies on Thursday announced a deal to apply EDO’s metrics to Disney’s streaming services, first with Hulu. Measuring outcomes gives advertisers a better idea of how consumers […]
Deals with MiQ, TCL Are Key Milestones in Platform Development: Samba TV’s Ashwin Navin
Media measurement is rapidly evolving to help marketers get a better idea of how they’re reaching television viewers across multiple platforms. Those media outlets including traditional linear television and newer streaming services that exploded in popularity during the pandemic. “All the disruption that’s happened in media consumption over the last decade — and only accelerated […]
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in the upcoming sales season using non-traditional currency systems. “Alternative” currencies have been a hot topic over the last year as Nielsen faced measurement challenges and as broadcasters and ad buyers heeded the growth in multi-platform viewing. In this video […]