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Manufacturers of the devices we use to watch content have an upper hand when it comes to measuring consumption. Increasingly, they are partnering with organizations who can measure the consequential impact of the ads seen on those screens. “More and more, our clients are asking for outcome-based approaches,” says Serge Matta, Global Chief Commercial Officer, […]

In a competitive market, retailers often like to forge their own path. In a digital media world that is increasingly fragmented, that could be a recipe for confusion. So the media wing of grocery chain Albertsons has taken a brave step, pushing for standardization across the burgeoning retail media arena. At Cannes Lions in June, […]

Nielsen has a new CEO, after five dramatic years in the media measurement arena. Karthik Rao, previously CEO of Nielsen Audience Measurement, is promoted to the overall role, 23 years after joining the company, taking over from David Kenny. In this video interview with Beet.TV in February 2023, which we are republishing here, Rao said […]

iSpot.tv acquired media-measurement company 605 to expand its customer footprint across brands, TV networks and streaming publishers. Terms of the deal weren’t disclosed. The acquisition bolsters iSpot’s measurement solutions for video and TV advertising effectiveness, especially in business-outcome attribution, advanced audience measurement, media planning and data science managed services, the company announced. “The rationale for […]

SALISBURY, CT – The digital media industry is buzzing about advanced TV data. In that mix, many in the supply chain have come to record TV as just another form of video. But Moe Chughtai, Global Head of Advanced TV at MiQ, urges us to remember that “TV is TV” and needs to be treated […]

Beachfront on Tuesday named media and ad-tech veteran Frans Vermeulen as strategic adviser to the company, which specializes in sell-side ad-serving for convergent television. He will focus on Beachfront’s go-to-market strategy and harnessing its connected television (CTV) ad-serving technology to help media owners, programmers and distributors. “We’re about to enter a new period of television […]

As an entrepreneur who started a company with seed capital, built it up and sold it to a strategic buyer, André Swanston is well familiar with every stage of business growth. He co-founded the audience measurement and data-management platform Tru Optik, which consumer data company TransUnion acquired three years ago for what was described as […]

Diagnosed with breast cancer at age 29, her perspective on the priorities of work and personal life were profoundly changed. For Cara Lewis, it has made her a “better leader,” making her more empathetic, understanding. We spoke with the dentsu Chief Investment Officer about her journey and her role as an advocate for breast cancer […]

TV ad targeting is becoming ever more precise, with a new integration between NBCUniversal and Blockgraph the latest piece in the puzzle. The pair are today announcing they are collaborating to support more efficient matching of their respective first-party data sets. Blockgraph CEO Jason Manningham has previously told Beet.TV the company aims to help activate […]

Uber will soon introduce full-length video ads for the first time on its ride-hailing app, food delivery service Uber Eats and alcohol sales platform Drizly, the company announced. The ads will appear on the main Uber app while customers wait for drivers to arrive and during their trips, Mark Grether, vice president and general manager […]

MadHive is valued at almost $1 billion after receiving a $300 million private equity investment from Goldman Sachs to accelerate its connected TV advertising platform. The company, which had only raised $7 million previously, is aiming to help broadcasters move off an “antiquated” software stack for ad sales and delivery. In this video interview with […]

In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is making headway with Kargman’s vision of bringing “art” to “advertising”. In this video interview with Beet.TV, Kargman explains recent innovations. Taking mobile innovation to TV Glass Kargman is setting his sights on transforming the connected TV (CTV) […]

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers. The set eliminates the cost to viewers by showing paid advertising. The device has a high-definition display for watching movies and […]

Amid a flurry of activity ahead of the 2023 TV upfront ad sales period, NBCUniversal is the latest to new measurement capabilities, thanks to new partnerships with two measurement suppliers. The company says it will transact on Comscore across local markets and will use Innovid’s InnovidXP to derive cross-platform, outcome-based KPIs for local marketers. In […]

Beginning this week, all newly published Beet.TV videos are being surfaced on the 350,000 Bloomberg terminals worldwide. The terminals are the essential tool for finance professionals, government leaders and other key influencers. The association with Bloomberg represents new distribution to a vast and valued audience. It greatly enhances the content and voices we cover on Beet.TV. […]

MIAMI — Could Homer Simpson help Pepsi shift more soft drinks using the power of connected TV? That’s what Disney aims to find out, by launching a trial in which it will offer Hulu ads targeted using Kroger shopper data. In this video interview with research analyst Joanna O’Connell for Beet.TV, Cara Pratt, SVP, Kroger […]

In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched […]

AUSTIN – After years of industry changes and the interruption due the pandemic, SXSW is back to a  substantive, content-focused gathering, says 12-ear festival veteran Wilson Standish, head of content and creativity at at Hearts & Science, an Omnicom Media Group agency. I spoke with him via Zoom in Austin on Sunday. Standish says that […]

The joint industry committee (JIC) formed in January by major media companies expanded to include media agencies Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media and RPA. The committee today announced its certification criteria for setting the value of cross-platform advertising transactions, or what are known as currencies, for premium video. […]

 Gaming is a massive entertainment category – an activity that a whopping 90% of Gen Z participates in – but brands are still allocating less than 5% of their media budgets toward the sector. This gap is a big reason why the IAB’s Playfront event is back this year in New York. According to Zoe […]