AOL Launches “Mandatory,” New Men’s Lifestyle Site

AOL has launched men's lifestyle destination site called Mandatory in partnership with LA-based Web studio shop BermanBraun.  

 
 

YouTube’s Eric Myerson on How to Build a Brand Channel

YouTube's brand channels are increasingly in the spotlight, but often what marketers want to know most is how to build and feed a YouTube channel.

 
 

Video Advertising Summit Set for New York in June

Will Richmond, the authoritative editor and publisher of VideoNuze, will be back in New York with a one-day industry summit on June 19 exploring the state of online video advertising.

 
 

Social TV Buzz Nearly Doubles Year Over Year, Program Guides Build in Real-Time Chatter

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV.

 
 

Market7 Video Production Firm Aims for Hollywood

Collaborative video production firm Market7 has released enhancements to its software and added a new exec to extend its reach further into Hollywood and media production. The company launched more than three years ago to serve the needs of corporate and media video production and we recently caught up with Market7's CEO Seth Kenvin for […]

 
 

Outrigger Links up With Bourdain Crew, Travel Brand Tumi in Online Video Series

In advance of the coming launch of its platform to connect brands and producers, online video advertising company Outrigger Media is partnering with production company Zero Point Zero and travel and lifestyle brand Tumi for a branded content show that's already amassed nearly 60,000 views for its first three episodes after one week of launch, […]

 
 

Politico’s Jim VandeHei Stresses “Authenticity” for On-Camera Staffers – No Need to Be “Tom Brokaw”

WASHINGTON  — Politico, the fast-growing Web site for U.S. politics,  has been expanding its video programming with live Webcasts, reports from the campaign trail and recorded shows done in the newsroom.

 
 

Online Video Gold Rush as Vendors Race to Roll Out New Video Features

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie.

 
 

Songza Digital Music Service Takes Off Via Facebook, Mobile Apps

Mobile and social music app Songza is gaining traction on Facebook and via mobile phones and now counts more than 500,000 users since its launch in September 2011. We caught up with Songza's CEO Elias Roman recently and he talked to Beet.TV about how the digital music service works.

 
 

TVGuide.com Acquires Upstart Guide Fav.tv

TVGuide.com has bought the nascent digital video programming guide Fav.tv, reports Janko Roettgers at GigaOm. 

 
 

Middle East Turmoil and the Emergence of New Forms of Video Journalism

Craig Duff, former multimedia chief at Time.com, now a professor at the Medill School of Journalism, has just returned from the Middle East with this update on emerging forms of digital journalism rising from revolution in Egypt.

 
 

Five Best Practices to Building a Loyal Video Audience

Since only one in twelve branded videos pass the one-million mark, brands and producers are better off building an audience than going for a viral hit.

 
 

Machinima Hits 1.3 Billion Video Views, Web Drama a Growing Part of Mix

Machinima, the highly popular Web portal for videos about video gaming, has reached an 1.3 billion video views, driven in part by Web originals, reports Liz Shannon Miller on GigaOm.

 
 

Nielsen’s Three-Screen Report Shows More Broadband-Only Homes

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year.

 
 

Brightcove Plans to Raise $55 Million in IPO

Brigthcove, the big Boston-based video services company, expects to offer shares from $10-12 a share next week, according to a filing on Monday, The New York Times reports.

 
 

Digital Video Services Company Synacor Prices IPO, Aims to Raise $94 Million

Synacor, the Buffalo, New York-based provider of "TV Everwhere" and video search services to cable operators and others, has priced its IPO and aims to raise $94 million, reports Todd Spangler in Multichannel News.

 
 

Digitas, comScore, Draper Fisher, Livestation, MSNBC.com, MIT, NBC News, Taboola, Tremor, Wibbitz, Videoplaza others set for #BeetRetreat

I am pleased to update the  list of speakers for our two-day, executive retreat at the W Retreat and Spa on the island of Vieques on March 16 – 17.

 
 

Scripps Sees Four to Five Times Increase Video Views via Tablet Use

Scripps Networks has found that a good portion of mobile views of its programming is happening in the home, and that tablet usage is often four to five times as long as viewing on other devices, said Jeff Meyer, senior VP and GM for interactive sales at the network group.

 
 

Razorfish Exec on Trends & Devices from CES 2012

Devices are getting smaller and also more beautiful, but it’s the data underneath them all that matters most to marketers, said Megan Tweed, VP of Media at Razorfish during an interview with Beet.TV at CES.

 
 

WPP’s Media Innovation Group on Social Media Integration and Creative

LAS VEGAS — Brands that will be successful in social media are those that integrate naturally into social media conversations and digital mediums, said Jon Greenwood, president of WPP's Media Innovation Group, during an interview at CES.

 
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