Uncategorized

SAN FRANCISCO – Interactive video platform provider Coincident TV has added new customers in CBS syndicated show “Excused” and in an expanded relationship with Fox Sports for high school sports, the company told Beet.TV at the recent TechCrunch Disrupt conference in San Francisco. 

SAN FRANCISCO – Based on a belief that consumers want more video on the Web, the startup Wibbitz raised about $500,000 in a round of seed funding for its technology that can turn any text on a Web site into a viewable video. We caught up with the company at the recent TechCrunch Disrupt conference […]

The Weather Channel, which claims the second most downloaded iPad App, has moved from a Flash player to an HTML 5 player from Brightcove, enabling consumers to watch video regardless of their device, said Cameron Clayton, EVP for Digital, in this interview with Beet.TV.

The Wall Street Journal would not be delivering its three and a half hours of programming if it were not for the iPad, says Alan Murray, Deputy Managing Editor of the Wall Street Journal and Executive Editor of the WSJ.com.

Watch live streaming video from beet_tv at livestream.com The economic and creative process surrounding original Web programming will be explored in 90-minute Webcast from the AOL Studio in Los Angeles on Tuesday, September 20 at 11:00 a.m PDT.

ESPN operates its multiplatform programming strategy according to a “best available screen at the moment” approach, said Tim Connolly, VP for digital distribution at Disney/ESPN, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.

ESPN is slated to roll out ads in October in live programming it carries on digital platforms such as tablets, mobile phones and computers, said Tim Connolly, VP for digital distribution at Disney/ESPN, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.

Watch live streaming video from beet_tv at livestream.com       Live from the AOL Studio in New York on Tuesday, September 27 at 2:00 p.m., tune-in to the next Beet.TV Leadership event, a ninety-minute Webcast with top Web personalities, senior media and advertising agency executives for an exploration of the strategies around branded entertainment […]

The programming guides on both TVs and over-the-top devices are complicated and challenging to use, but more Web sites will start including guides on their sites that connect to TV screens, predicted Mike Hudack, CEO of blip.TV while speaking at a Beet.TV Online Video Leadership webcast in New York last week.

Measurement services and Web publishers are refining their tools to help grow online video ad dollars.

Understanding measurement, consumer behavior and viewer habits will be challenging for the next several years. That was the conclusion of most panelists who spoke at the Beet.TV Online Video Leadership webcast in New York last week.

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

In recent months, Nielsen has seen a younger subset of viewers watch more streaming video, but that activity isn't cutting into overall TV viewing, said Jon Gibs, SVP Analytics and Insight at Nielsen, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.

Given the growing reach of digital viewing of TV and movies via streaming, movie studios are likely to create their own digital marketplaces, said Chris Van Noy, Akamai's Chief Digital Strategist, while speaking at a Beet.TV Online Video Leadership webcast in New York last week.

Four emerging media start-ups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with  Fiksu, GoldRun, Encoding.com and Framesocket.

With an expanded digital platform for live sports, ESPN will stream 500 college football games this fall, says Tim Connolly, VP for Distribution for Disney/ESPN in this interview with Beet.TV.

Taboola, the video recommendation platform, which serves "related videos" as thumbnails for a range of publishers including CNN, The New York Times and Bloomberg, has raised a new venture round of $9 million, TechCrunch has reported.

Watch live streaming video from beet_tv at livestream.com

Brands that lean on customers to produce Web video testimonials are finding that a 15- to 20-second video hits the sweet spot.

Ooyala, the fast-growing online video platform company has a giant customer win in ESPN, according to a  report published in TechCrunch.