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eMarketer CEO: Online Video Advertising to Increase 40% but Big Opportunity is in Original Content
While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" content, says Geoff Ramsey, CEO and co-founder of eMarketer.
EQAL’s Miles Beckett on Best Practices for Web Video
Online video advertising is on pace to grow a whopping 52% in ad dollars this year to surpass $2 billion in ad spend, eMarketer recently reported.
Video on Retail Sites Drives Engagement and Sales, Forrester’s Martin Gill
NOTTINGHAM, England (via Skype) – British retailer Marks & Spencer is using video on its site and is finding that visitors who watch video stay on the site twice as long, says Forrester Principal Analyst Martin Gill in this interview with Beet.TV.
Webby Award Winner: Kenya’s Crowd-Mapping Start-up Ushahidi
Last night, TED's Chris Anderson awarded a Special Achievement (RED) Webby Award to Ushahidi, the Nairobi-based crowd-sourcing start-up. He presented it to co-founder David Kobia.
Egyptian Filmmaker Uses Twitter to Gather 300 GB of Revolution Video
Amr Salama, an Egyptian filmmaker and a central figure in creating the alternative media universe during the revolution in Egypt, is finishing a documentary about the historic events.
Break Media Creating Video Programming for Women
Break Media, the big Los Angeles-based creator of humor programming for young men, is producing programming for woman, with two shows in the works, says Jonathan Small, editorial chief for the network.
New Web Video Awards Program Announced by IAWTV
The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellence in over twenty categories.
Exclusive: BBC Reports 10 Million Apps Downloaded Worldwide
The iPad has "truly become the fourth screen," says Daniel Heaf, Digital Director of the BBC Worldwide, in this interview with Beet.TV.
App Strategy at A&E Networks: Both Free and Advertisers Supported, But Always Fresh
BOSTON — The cable network A&E is expanding its creation of Apps for various shows, embracing a paid model for the History Channel's Civil War App and a free model for "Army Wives."
Deja, a “Flipboard for Video, is Very Sticky,” TechCrunch Raves
Deja, a new start-up which allows iPad users to create view preferred video topics in a very cool display, launched last week at TechCrunch Disrupt in New York.
New Media Minute
On the heels of LinkedIn's IPO, Groupon has been pegged as the next online-technology IPO, and that's because the sort of group-buying deals that it pioneered are red-hot. The deals market has been valued at $1.25 billion and that's why Groupon is facing competition from smaller plays like HomeRun, as well as from the giants […]
The Value of Live Video Streaming at The Wall Street Journal is both the Audience and Process
In addition to connecting with a valued audience with live programming, the process of creating daily Webcasts is valuable to the news organization, explains Kevin Delaney, Managing Editor of the WSJ.com.
“Rexly,” Recommendation Engine for iTunes, Readies Video Picks
Rexly, a new data-driven recommendation engine for iTunes, will soon organize music from other music platforms including Spotify and Pandora, and will next provide video recommendations from Hulu, says CEO and co-founder Joel Resnicow in this interview with Beet.TV.
Newsgathering Tool via iPhone — “Meporter” Launches with Forbes Sponsorship
A free App for the iPhone, which allows users to report and share local news developments, called Meporter launched on Tuesday in New York at the TechCrunch Disrupt conference.
Exclusive: Gannett Registers 700% Rise in Views with Video Centric Redesign
BOSTON — The Gannett Company, the nation's biggest newspaper company, is increasing video consumption with a new, large and prominent video player. Many of the chain's websites for its 82 newspapers and 20 local stations feature the new video player on the home page.
From Flash to the Cloud: “We are Seeing the Re-Architecture of the Web” Jeremy Allaire
An innovator who in mid-nineties played a central role in development tool ColdFusion and the Flash platform when he was CTO of Macromedia, Jeremy Allaire sees the evolution of digital rich media to a cloud-based environment.
Daisy Relays Best Practices in App Development
With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy.
Brightcove Announces Big App Services Initiative
BOSTON — Brightcove, the big Boston-based online video platform company, is expanding its services to build and power native Apps for the Apple iOS and Google Android platforms.
Simulmedia Aims to Disrupt the Television Ad Buying Marketplace
Culling information from millions of cable set-top boxes, Simulmedia aims to give broadcasters, cable operators and others the tools to effectively manage billions of dollars in television advertising inventory.
Microsoft Touts the Rich Video of Windows Phone 7
With Microsoft’s new alliance with Nokia, there is an expectation that the market for Windows Phone 7 will grow substantially, passing the Apple iOS phones by 2015, according to a recent Gatner report.