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The Video Strategy Summit
Ran Harnevo, Head of AOL Video Mark Marvel, Director of Video and Emerging Media, msnb.com Jayant Kadami, President, YuMe Bismarck Lepe, President, Products, Ooyala Max Haot, President and CEO, Livestream Kevin Krim, Global Head of Online, Bloomberg News Rob Davis, Digital Video Director, Ogilvy Worldwide Moderators Erick Schonfeld, Co-Editor, TechCrunch Andy Plesser, Executive Producer, […]
Live Japan Earthquake Tsunami Coverage via MSNBC
Visit msnbc.com for breaking news, world news, and news about the economy We are streaming the live coverage of the Japanese earthquake with NHK streaming live on MSNBC.com
Vivian Schiller Resigns from NPR Amid Fundraising Debacle
NPR CEO Vivian Schiller resigned today in the wake of a fundraising scandal.
Broadcasters Maximizing iPad2 for Video Consumption
Apple is slated to introduce its much-hyped and anticipated iPad 2 this week. In advance of the release, we asked TV networks and TV stations for their best practices to make a great iPad app.
FreeWheel Has Payment Platform for Web Video
FreeWheel, the big video advertising technology solution provider used by 80 big publishers, is expanding its offering with a new service to allow publishers to manage pay-per-view and subscription services.
Beet.TV Covering paidContent and Streaming it Live Here
Watch live streaming video from scribemedia at livestream.com We are streaming the paidContent2011 event here.
Bloomberg San Francisco Launches Tech Show and Readies Expanded Coverage
On Monday, Bloomberg West debuted, a daily, one-hour television program about the business of technology originating from in the company's new television studio in its San Francisco bureau.
Taboola Claims 3X Increase in Views With Video Thumbnails
When brands, publishers and Web sites add personalized video recommendations for site visitors, they can see a 3x lift in video views, according to video discovery platform Taboola. Other ways to increase video views include adding video to more pages on a site and striking syndication deals. For additional details, check out this week’s New […]
#NotToBeMissed: Arianna Huffington, Keith Olbermann, Tim Armstrong, Nick Denton @paidContent NYC March 3
paidContent is putting on an extraordinary, one-day digital media conference on March 3 in New York at The New York Times Center. We will be there to cover.
Big Newspaper Chain Scaling Up Video Project Flow in the “Cloud” — No Final Cut, Pinnacle or Avid Required
The Journal Register Company, a large newspaper group with 324 publications in the local markets of 10 states, is quickly scaling its online video offering by providing video cameras to its editorial staff.
Big Growth in Online Video Viewing by Women is Encouraging, Zenith’s Michael Turcotte
Online video demographics are shifting towards older females and ad agencies are taking note. The Web viewing world had been dominated early on by young guys, but now women 34 to 64 are watching online video and that’s especially encouraging for consumer packaged goods advertisers, said Michael Turcotte, VP media director at Zenith Media.
Measuring Video Impact with Nielsen’s “TV Internet Data Fusion”
Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen’s Howard Shimmel at the YuMe Road Show in New York.
Flash-Powered,Group Web Video Conferencing Emerges for Publishers from TokBox
SAN FRANCISCO/NEW YORK via TokBox — TokBox, the San Francisco-based group video chat company, has shuttered its consumer product and is putting its efforts around an API for publishers seeking to incorporate group video conferencing into their Web pages. The new product is called OpenTok.
Online Video Viewers Skip Less Ads than TV Watchers
Online video can play a vital role in a media buy because it increases impression numbers without increasing costs, said Travis Hockersmith, director of market analytics at online video network YuMe.
SpeakerText Gets Investment Round from Mitch Kapor, Others
SpeakerText, a start-up which provides automated video transcriptions via crowdsourcing through Amazon’s Mechanical Turk, has raised an angel round from tech veteran Mitch Kapor and others, the company announced today.
Near Field Communications (NFC) From Apple, Google Getting Close
Apple may be introducing near field communications (NFC) in its next-generation iPhones and iPads and the capability could turn a mobile phone into a virtual wallet, according to several published reports.
Online video yields 20% bump in brand recall, YuMe study shows
Advertisers can see a 20% bump in brand recall when they combine online video with a TV buy. Specifically, a consumer packaged goods brand saw brand recall rise to 82% from 62% when online video was added to a TV media buy, said Travis Hockersmith, director of market analytics at online video network YuMe. The […]
Obvious But: Online Video Viewers Watching More Web Video, Less TV
Some of the most regular online video viewers are upping their time watching Web video and decreasing their time watching TV, according to a study conducted by Frank N. Magid in partnership with YuMe, the online video network. Of regular online video viewers, about 66% are watching more online video than a year ago, while […]
Scot McLernon
Dollar for dollar, online video impressions are more impactful than TV ones. That’s the conclusion of research online video network YuMe conducted in partnership with Nielsen and Frank N Magid. YuMe shared the findings during its road show in New York in early February for marketers. Part of that study showed that when advertisers shift some […]
Online Video Data Needs to Speak in Way That Offline Clients can Understand, Says Agencies
In selling a new medium like online video to a client, publishers and networks will be most successful if they have more data to share about success stories and effectiveness. That’s what Kelley Train, associate media director at media agency G2 Interactive, told Beet.TV during an interview last week at the YuMe road show in […]