HIRO Media Sees the Big Upside in Advertising into Downloaded Videos…Co-Founders Named Top Innovators by Variety

While the vast majority of online video advertising is inserted into streaming Flash videos viewed in a Web browser, this inevitably will change as more video will consumed via download. Although paid downloads have become a big business, thanks largely to Apple’s iTunes, advertiser-supported downloaded videos are only now beginning to emerge.  Big hurdles exist: […]

 
 

Vertical Search Engine Kosmix has Gone “Horizontal,” Report

Kosmix, the search engine designed to organize pages around specific interests including health, travel and automobiles, can now be configured to personalize search on any topic.  The few functionality was reported this morning by Mark Hendrickson at TechCrunch. Earlier this month, I interviewed Kosmix co-founder Anand Rajaraman.  He spoke in general terms about the new […]

 
 

Hot Sector for VC Investment: Rich Widgets for Consumer Smart Phones

Rich widgets for consumer smart phones will represent a significant new platform in the digital advertising world and one worthy of VC investment, according Tim Chang, a partner with Norwest Partners, a top-tier venture capital firm in Palo Alto.  He is looking to invest in this area along with analytics companies which track engagement of […]

 
 

Vator.tv Transforms to Business Video Site

It’s been a year since Vator.tv launched.  The company was co-founded by former Marketwatch columnists Bambi Francisco and backed by Peter (PayPal co-founder) Thiel and others prominent investors. Bambi’s co-founder is Cyril Brignone. Initially a place for aspiring entrepreneurs to pitch business ideas to potential investors, it is transitioning into an online video news platform […]

 
 

With 10 Million Monthly Uniques, A New “TV Guide” for Online Video Emerges and it is Impressive….

BEVERLY HILLS — The OVGuide indexes and highlights some 1800 episodic online video programs.  It is powered by a staff of editors and a video search technology.  While it has operated largely under the radar, it has become quite popular.  According to Chad Cooper, editorial content manager of OVGuide, the site will have 10 million […]

 
 

Flip Cameras for Everyone, TBWA/Chiat Day’s Rob Schwartz

In a remarkable reflection of how the creative process of video production is changing the advertising agency world, Rob Schwartz, the top creative officer at TBWA/Chiat Day in Los Angeles, told me he is going to buy Flip cameras for everyone in the art and creative department at his agency’s  LA office. The office is […]

 
 

MySpace Launches Prominent Video “Carousel”

MySpaceTV tonight introduced a Flash-based "carousel" of related videos displayed across the top of the MySpaceTV redesigned home page.  When logged in, members find unviewed videos from friends’ feeds or subscriptions. Giving such a prime location to showcase video is part of the big site redesign and reflects the major efforts surrounding video including the […]

 
 

Del.icio.us Founder Joshua Schachter Gone From Yahoo!, Report

Just read that Joshua Schachter, founder of Del.i.cio.us whose company was acquired by Yahoo! in 2005, has departed the company, TechCrunch is reporting tonight. I’ve reposted my interview with Joshua that I did on the MIT campus in September of 2006 when he received MIT’s Technology Review Innovator of the Year.  (Separately, I produced a […]

 
 

Monetization for Veoh: Contextual Video Advertising will be Key, Dmitry Shapiro

Veoh has some 100,000 content producers whose videos are watched by 28 million unique monthly visitors, founder Dmitry Shapiro told me in this interview I conducted in Los Angeles last week. He said that key to success of the monetization of online video is an engine that connects video content with related advertising.  He says […]

 
 

Hanging with Amanda Congdon and Mario Librandi

Pioneering video blogger Amanda Congdon has a new show, producer, studio/backer and her own production facility in Venice, California. Last week in Los Angeles, I caught up with her and her producer Mario Librandi for update on Amanda’s new show "Sometimesdaily" along with some pointers about video bloggging. — Andy Plesser

 
 

Chad Hurley in Hollywood: YouTube’s New Film Series to Boost DVD Sales

HOLLYWOOD — YouTube co-founder Chad Hurley is speaking tonight (photo above) at the YouTube kick-off event for its new film program featuring shortform films from filmmakers from around the globe.  He told the audience of Hollywood insiders gathered at the Henry Fonda Theater a few minutes ago: "It is about expanding business opportunities for filmmaker… […]

 
 

Kosmix: “Vertical” Search Engine about to Go “Horizontal”

Kosmix, the new search engine company well-funded by Jeff Bezos, Accel (Facebook), LightSpeed and others, creates popular informational pages around the topics of health and travel. It will soon allow individuals to create search-powered sites of virtually any personal or professional interest. I spoke with co-founder Anand Rajaraman in New York last month.  He told […]

 
 

Pioneering Video Distribution Company “ThePlatform” Nails PBS and Continues to Grow

ThePlatform, the Seattle-based video distribution platform for large online video publishers, has been at it for eight years, long before most of us were talking about this business.  Just last month the company announced an agreement with PBS and its member stations to power online video distribution. The company was acquired by Comcast two years […]

 
 

New York Times Launches New Social Platform for Times Readers

The New York Times has just launched the public beta of TimesPeople, a social networking platform for visitors to the site who want to share and recommend content. The new program, which only works on the Firefox browser, can be downloaded here.  In addition to sharing within the Times site, the program allows users to […]

 
 

Hayden Black Inks Deal with Hulu for “Goodnight Burbank,” Report

Great to see original content by clever independent online video producers like Hayden Black move up the mainstream.  According to Kara Swisher’s report today, the director/writer of "Goodnight Burbank" is getting his show up on Hulu. Congrats! I’ve pasted Kara’s interview above. — Andy Plesser

 
 

Brightcove Announces New Service for High-Quality, Long-form Video Delivery

Earlier today, Brightcove, the big video distribution platform for publishers, announced a major development.  It is providing a number of enhancements including a high quality Flash stream for long form videos and a means to generate metadata around content, making it more discoverable. It has been in beta with some customers and will be fully […]

 
 

Filmaka Launches Competition for “Socially Relevant” Content

LOS ANGELES — Filmaka, the Los Angeles-based studio/incubator/network for aspiring filmmakers around the world, announced a partnership today with WhatOnEarthIsGoingOn? Ltd. to solicit content for its socially relevant online channel. Finalists get a cash award along with visibility on the Filmaka.com site. In Los Angeles last week at the AlwaysOn conference, I interviewed Filmaka president […]

 
 

Visible Measures Has Product to Measure Video Engagement

Here at MediaPost online video conference in Manhattan, I caught up with Matt Cutler of Visible Measures, the Boston-based company that analyzes the way the video is consumed.  It has raised $19 million in venture capital. Today, the company announced a new ad effectiveness analysis product to monitor the impact of viral video campaigns, including […]

 
 

YuMe Inks Deal with Microsoft for Video Ad Insertion

YuMe, one of the mosts prominent of the emerging new online video ad networks, has inked a deal with Microsoft.  Beginning this summer, MSN will employ the YuMe system to insert advertising around unsold inventory.  According to a spokesperson for YuMe, "YuMe now represents more than 500 million streams each month and reaches more than […]

 
 

SplashCast Has Revenue Sharing Deal with SonyBMG for Widget Campaign

SplashCast widgets are propagated in social networks for a number of entertainment and media companies.  Michael Berkley, CEO of the Portland-based company told me about how widgets are spread.  He says that an install base of 10,000 users is critical. His company has a deal with SonyBMG for 20 widget channels.  The two companies share […]

 
1 54 55 56 57 58 92