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SAN JUAN – While only a category 1 hurricane, the slow-moving Fiona dumped excessive amounts of rain on the island, creating widespread destruction and power and water outages for most of the residents. As things slowly come back, the Boys & Girls Clubs of Puerto Rico are providing essential services, notably hot meals distributed at […]

It has spent the last few years developing advanced advertising solutions. Now the consortium bringing TV advertising into the future is getting ready to upgrade traditional demographics. In this video interview with Beet.TV, Sean Breedlove, VP, Measurement & Analytics, OpenAP, explains the plan. Accelerate to demos “We are going to accelerate things,” Breedlove says. “We’ve […]

The advertising industry specializes in inspiring people to take action, and where better to start than with its own members? Many younger adults, 18-30, do not participate in one of the most important ways to take action or stand up for issues about which they care: voting. The recently launched Voting MAVEN, which stands for “media […]

A variety of studies have shown that people want to see themselves represented in television content and advertising. Technology company Sabio is helping producers of streaming content to monetize their efforts to create programming for diverse audiences. “The only way you can actually have pluralistic viewpoints on media today is to not only certainly incentivize […]

In the latest such acquisition to bolster its ad-tech services, Tremor International has closed the $239 million deal to buy Amobee. Amobee is a major supplier of demand-side platform (DSP) software and a rival to Tremor. In this video interview with Beet.TV, Ofer Druker, CEO, Tremor International, explains how Amobee’s addition will help his company. […]

Marketers are looking for ways to reach consumers through linear and connected television (CTV) without showing the same ads to the same viewers too many times. Advertising automation platform Simpli.fi recently introduced the ability to provide buyers of linear TV advertising with complete incremental reach on CTV. “One of the number one challenges with buying […]

As marketers shift their ad spending to streaming platforms, they’re also looking for reassurances that their commercials appear within brand-safe shows. Connected TV publishers can offer more information about their programming to advertisers through Amazon’s digital advertising marketplace following a recent integration with video data platform IRIS.TV. “We’re going to increase the available inventory for […]

Roku helped viewers celebrate the premiere of HBO Max’s much-anticipated “House of the Dragon” with an exclusive fan experience on its streaming devices. Featured content included trailers, theme packs and special looks at the characters in the series, whose action takes place 200 years before the events in the hit fantasy show “Game of Thrones.” […]

With digital audience identifiers waning in usefulness, many ad buyers are once again looking back toward “quality” media opportunities. But that quest for “quality” doesn’t just mean media – it also means middlemen. In this video interview with Beet.TV, Frans Vermeulen, VP Strategy & Market Development, TransUnion, explains why the supply chain must also clean […]

A platform helping advertisers customize and scale their video ads across digital channels is taking new investment to scale itself. VidMob, based in New York with 13 global offices in 50 countries, announced a $110 million Series D investment led by Shamrock Capital, along with ID Fund, Drive by DraftKings, eGateway and PROOF. In this […]

On the same day Google again delayed phasing out Chrome cookies, a startup founded by two ex-Googlers raised a big funding round to provide an alternative ad targeting mechanism. Seedtag is one of several ad-tech firms whose software reads cues in content to provide “contextual targeting” attributes, considered a replacement for waning audience targeting methods. […]

As marketers seek to reach consumers among a variety of media channels and electronic devices, Comcast Advertising is working to help them to harness data to improve their targeting. “We’re really proud of the work we’ve done across Comcast Advertising more broadly at enabling more programmers and networks to be lit up by addressable enablement,” […]

In a big research exercise, IBM had already found that digital ad algorithms can exhibit bias toward particular groups. Now it wants to open-source a solution. Last year, IBM ran its AI Fairness 360 (AIF360) toolset, which aims to uncover unintended biases in machine learning workflows, on 10 million impressions of an Ad Council campaign, […]

GroupM launched an effort to create new standards for viewability and measurement of advertising that appears on connected television (CTV). The ad-buying giant, a unit of WPP, will have exclusive access to a new software tool that media-measurement firm iSpot.tv is developing to verify that commercials appear on streaming video. The test product, iSpot CTV […]

Fresh from a host of announcements, sell-side ad platform provider Magnite says it has been picked by DIRECTV for programmatic ad sales enablement. The company will extend programmatic automation to DIRECTV’s traditional TV inventory. That will start with on-demand, working work enabling linear for programmatic by next year as a goal. We're excited to announce […]

Having built an influential network in the past 15 years through YouTube, social media and a growing e-mail database of industry leaders, Beet.TV will launch a service to establish enduring one-to-one relationships through intelligent matching and streamlined introductions. The offering, called BeetConnect, is free. It will be available to our email subscribers, our followers on […]

Consumers are spending more time watching video on televisions connected to the internet, giving advertisers more opportunities to reach them through ad-supported streaming services. The convergence between linear television and digital video is culminating in connected TV (CTV). “What’s interesting about CTV specifically is if you look at the mechanism by which users get their […]

Fresh from merging with Grupo Televisa of Mexico, U.S. Spanish-language broadcaster Univision is pitching during the 2022-23 TV upfronts ad sales season with a bullish message. Ahead of the deal, Univision had been building its streaming business by acquiring ad-supported platform ViX, planning to integrate it with its own PrendeTV. They relaunched as a combined […]

NEW YORK – NBCUniversal has more than doubled the audience for its Peacock streaming service to 60 million monthly active users since last year. The media company today is touting its streaming growth in an upfront sales presentation that covers its content, technology and partnerships. “We are so thrilled that in less than two years […]

Mike Bologna is expecting a speed of industry change appropriate for someone just named “chief accelerator”. The advanced TV industry veteran recently joined BrightLine, which offers ad formats for connected TV, after previous stints at HyphaMetrics, one2one Media, MODI Media and GroupM. In this video interview with Beet.TV, Bologna explains why this year’s upfronts TV […]