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Successful Online Video Publishing is Multi-Platform Distribution, Mike Hudack of Blip.tv
Click To Play Check out this round up story on the state of the online video distribution in Sunday’s New York Times by Denise Caruso. I was pleased to see some nice props for Blip.tv, the principal distribution platform for Beet.TV Here’s Blip co-founder Mike Hudack on the history of video blogging and the imperative […]
Google Will Buy Content Companies, Business Week’s Jon Fine Predicts
Click To Play Google will buy content companies so it will enjoy 100 percent of advertising revenue, says Business Week media columnist Jon Fine. He also expects Google to introduce an operating system for cable television set top boxes. I visited Jon today at the Business Week headquarters in midtown Manhattan. I wanted to ask […]
Natalie Portman Video from The New York Times is a Hit on YouTube
The New York Times marketing folks have uploaded this video of Natalie Portman to YouTube. Over the past day, it’s received some 180,000 views. It’s the third most watched clip today. The video of the Portman, who is hailed "Screen Goddess," is part of The Times’ launch of "T" the new, glitzy Web site of […]
Edgar Bronfman Jr: The Future of Warner Music is as a “Content Company”
Click To Play With all the chatter in the blogosphere today about bad financial results from Warner Music, I’ve reposted this exclusive video of Warner Music CEO Edgar Bronfman, Jr. that I shot in September at The Deal’s TechConfidential conference in Manhattan. Bronfman lays out his vision of the recorded music business as a "content […]
NYTimes.com Chief: Rules of Television Journalism “Don’t Work on the Web”……..and David “Carpetbagger” Carr is the Paper’s First Video Star
Click To Play The traditional rules of television journalism don’t necessarily work on the Web, says Vivian Schiller, general manager of the NYTimes.com Schiller, a veteran of years in television news and documentary production at CNN and Discovery, explains how the Web is redefining the way that video journalism works. For example, while television news […]
Microsoft “Places Big Bet” on Global IPTV with 20 Service Providers
Click To Play Microsoft is "placing a big bet" on the proliferation of IPTV services around the globe and is partnering with 20 major service providers in providing infrastructure and services, Dan’l Lewin, told Beet.TV In the United States, Microsoft is partnering with AT&T u-Verse. Lewin, is Microsoft’s point person in Silicon Valley where he […]
Chris Anderson: Forget the Money from Blogging, the Payoff for Most is “Psychic”
There may not be much money for millions of bloggers, but there are "psychic" rewards in "the economy of reputation, attention and expression," says Chris Anderson, author of the blockbuster book the Long Tail. Chris is Editor in Chief of Wired. After reading "There’s No Money In the Long Tail of the Blogosphere," a compelling […]
Writers’ Strike is Opportunity for MySpace.TV, News Corp’s Peter Levinsohn Tells Reuters TV….Reuters Now Provides Embed Codes for Its Clips!
Depending how long the television writers’ strike continues, viewers will inevitably shift from broadcast television to online video and niche programming. Peter Levinsohn, president of Fox Interactive Media,the parent of MySpace, told Bobbi Rebell at Reuters TV that while management at News Corp wants the strike to be settled, the job action presents "opportunities" for […]
Robert Scoble: “I’ve been thinking a lot about my future”
Click To Play Robert Scoble may leave PodTech when his contract expires in February. In this post early this morning, he writes, "I’ve been thinking a lot about my future…" It’s been 18 months since he left Microsoft for Palo Alto to join PodTech. (Beet.TV broke the news and got the root vegetable on the […]
Clear Channel Readies 1000 Bluetooth Hot Spots for Video Distribution: “Outdoor 2.0” is Here
Click To Play Clear Channel Outdoor, one of the leading outdoor marketing companies, unveiled plans today to install some 1000 Bluetooth "hot spots" around the nation to provide video, music and game downloads to consumers with Bluetooth-enabled mobile devices. Advertising Age has a feature today on the Clear Channel deal with Qwikker, the Redwood City-based […]
YouTube Has Innovative Overlay Ads from Adobe….and Beet.TV is in the Plan
YouTube, which recently introduced overlay advertising on the video clips of a limited number of select content publishers, including Ford Models and Beet.TV, is part of the big Adobe ad campaign media buy. On November 16, Adobe launched its first branding campaign for its Flash software platform called "flash on’ — Beet.TV reported this exclusively. […]
Too Many Online Video Ad Platforms, Webware’s Rafe Needleman Says
Click To Play Rafe Needleman is editor of CNET’s Webware, the increasingly influential blog about how "Web 2.0" technology is utilized by consumers. (It’s up to #26 on the Techmeme Leaderboard.) Rafe’s been covering emerging technologies and start-ups for some time. During the last tech bubble, his daily newsletter for Red Herring, titled "Catch of […]
Dabble to Sell Video Viewership Data to Publishers
Click To Play Dabble has built a video search platform around the preferences of viewers. Founder and CEO Mary Hodder calls it "people powered search." The company will soon provide metadata about search to publishers who need to understand why and where their clips are being watch. If Mary can solve this, it would be […]
Negroponte’s $100 Laptop “Stomped by” Intel and Microsoft
Low priced laptops are starting to reach millions school children in a number emerging countries. But most of these are not the Linux, AMD-powered ones designed by MIT’s Nicholas Negroponte. Winning is the Windows-based Classmate from Intel, reports Steve Stecklow and James Bandler in today’s Wall Street Journal. Stecklow provides a video report to his […]
Microsoft’s Silverlight’s will “Dazzle” with Interactivity, Charles Finkelstein Says
Click To Play Microsoft veteran Charles Finkelstein, who has been a leader in a number of products including the video editing program Movie Maker, which is installed virtually every Windows PC, is excited about the prospects of a greater interactivity in online video. With the arrival of Silverlight and the new Adobe Media Player, […]
Sony’s Crackle has a “Big Bucket of Cash” and 15 Million Unique Visitors
Click To Play Crackle formerly know as Grouper, the video sharing and advertising network recently acquired by Sony Pictures, has a "bucket of cash" and 15 unique monthly visitors, CEO Josh Felser told me when we met last week at the NewTeeVee summit where Josh was a panelist. He likens Crackle to a new kind […]
Women Command Higher Ad Dollars Around Online Video
Jayant Kadambi, CEO and co-founder of YuMe Networks, an advertising network for online video, told me that women viewers, from ages 18-34, are highly desirable to marketers and get higher advertising rates then men in the same age group. As far as rates at YuMe, he says that cost-per-thousand views, the measurement used to set […]
The New York Times has a New, Integrated Newsroom
The New York Times has moved into a Renzo Piano-designed building on Eighth Avenue. Begun in April, the move is now complete. Beyond the new design and functionality of the place, which is reviewed today in the paper, the new building has an integrated newsroom. It combines the "print" editorial operations, previously in the paper’s […]
Impressive Advertising Rates: Revver Gets $35 Per Thousand Views on Select Videos
Click To Play Revver, the Los Angeles-based video sharing/advertising network, is charging advertisers as much as $35 per thousand views of certain videos. While some videos get just a $3 CPM, this higher number is a very positive indication of a advertisers willing to pay high rates surrounding quality, independently produced video. Revver, splits the […]
VideoEgg Hatches Ad Platform for Publishers
Click To Play VideoEgg, the pioneering video sharing site which has raised $30 million including the most recent round of $15 million, has signed agreements with major publishers to power online video advertising operations and sales, Beet.TV has learned. Unlike Brightcove, Maven and ROO, which provide full video publishing solutions to big publishers, VideoEgg’s new […]