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These days, it isn’t just content that gets an annual showcase moment. For NBCUniversal, the software is the star, too. A week after presenting its programming roster to ad buyers at its Peacock Upfront, the company is also unveiling the full list of its 2022 Commercial Innovations, a slew of ad formats. In this video […]

NBCUniversal doesn’t only want TV to be used as a brand-building medium. It is also going after the other end of the funnel. In a new move, the company is making a strategic investment in TV ad-tech software vendor tvScientific to launch Peacock Ad Manager, a new self-service ad-buying platform with attribution. In this video […]

LONDON – It started with an aim to stitch together the advanced TV ad targeting opportunity in its native UK. Now GroupM’s Finecast is embarking on a global roll-out, intent on driving up the commercial potential of the channel. In this video interview with Beet.TV, Finecast’s CEO Nicola Lewis explains the expansion. Helping advertisers “What […]

A big new partnership deal promises to swell the practice through which advertisers use so-called “clean rooms” to activate their first-party customer data alongside other datasets. InfoSum, a data collaboration platform, says it will integrate with The Trade Desk, which offers a demand-side platform (DSP),  data management platform (DMP) and its Unified ID 2.0 (UID). […]

ISpot.tv, a company whose software helps advertisers to measure the reach of TV and streaming-video campaigns, today said it had received a $325 million investment from Goldman Sachs Asset Management. ISpot’s platform recognizes content in real time and organizes metadata to tell which commercials play during ad breaks.  It also gives marketers a way to […]

Although behavioral targeting may appear on the rocks, the established digital ad tactic may not be completely shipwrecked. Instead, a likely outcome is that the tactical correction now underway, thanks to the deprecation of digital identifiers, will lead to a balance of approaches. In this video interview with Beet.TV, Jenn Chen, president and chief revenue […]

Samsung Ads, the consumer electronics giant’s advanced advertising platform, today introduced software tools for media agencies to manage and measure cross-platform video campaigns. The Samsung Ads Total Media Solution gives media buyers a more holistic view of ad exposure on TV networks’ linear and digital streaming apps. The offering is built on Samsung’s demand-side platform […]

Xandr, the advertising marketplace that Microsoft agreed to buy from AT&T, today introduced a data framework to give marketers more choices in setting the value of advertising transactions in linear television. The alternative currencies are available through a collaboration with media-measurement firms 605, Comscore, EDO, Samba TV, TVision and VideoAmp. “Activating these data sets for […]

Political campaigns increasingly face the challenge of getting their message out to voters who divide their time among a wider variety of media channels and viewing devices. Those campaigns are expected to spend as much as $9 billion, including $1.8 billion on connected TV, during this year’s midterm election cycle. As these campaigns seek to […]

Not many ad-tech entrepreneurs can say they have announced an acquisition and kept their company running whilst sheltering from rocket attacks in a basement as war rages. But that is what faced Sergii Denysenko when Russia’s military invaded Ukraine. He is CEO of MGID, a programmatic native ad platform based in Kyiv, where his staff […]

Connected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn’t mean it is just a performance marketing channel. As the technology matures with the benefit of programmatic trading software, executives are finding the same thing as peers in display before them – addressable TV ad sales […]

Advertisers and their media agencies have a growing set of tools to reach target audiences though traditional linear television and newer streaming platforms. Data-driven linear (DDL) TV technology has gained traction as marketers seek these viewers who are dividing their time among different media channels and devices. “The exciting thing to me and what’s driving […]

Discovery Inc. today announced that Jon Steinlauf will be the future chief U.S. advertising sales officer for Warner Bros. Discovery, the company being formed in the merger between Discovery Communications and WarnerMedia. Steinlauf has more than 35 years of sales experience and will report directly to Bruce Campbell, future chief revenue and strategy officer for […]

Marketers have fretted that linear television and digital video have operated in separate siloes, hampering their ability to run cross-platform campaigns efficiently. FreeWheel, an ad-tech unit of media and communications giant Comcast, is working to break down those barriers with self-service features introduced last week. “We’re really looking at using our FreeWheel Strata technology in […]

This is Women’s History Month and we wanted to take stock of gender equality and report on what’s happening in our industry. We turned to Stephanie Dorman, chief customer officer at Mediaocean.  Stephanie is a veteran of the ad-tech industry and has been watching the changes for women throughout her career. Formerly as chief people […]

Advancements in natural-language processing (NLP) technology are giving marketers greater ability to engage consumers in verbal conversations. As people listen to ad-supported audio programming such as podcasts and music, brands will have more tools to make radio-like spots more interactive. Stas Tushinksy, co-founder and chief executive of voice marketing platform Instreamatic, describes those possibilities in […]

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]

Out-of-home advertising is seeing a rebound as marketers aim to reach consumers who are returning to their pre-pandemic routines after being stuck at home during lockdowns. While billboards, posters and digital signage provide ways for their brands to seen by “on-the-go” consumers, streaming startup Atmosphere is offering a platform to deliver video ads to public […]

Selling directly to consumers is a source of revenue growth for a variety of brands, whether it’s an established multinational like Nike in sportswear or a disruptor like Dollar Shave Club in men’s grooming products. Direct-to-consumer (DTC) brands seek measurable results in every part of the purchase funnel, and Disney will highlight how it helps […]

Disney this week named Samba TV as its first official measurement partner amid a broader effort to provide marketers with more tools to analyze their advertising campaigns. Brands will have access to Samba TV’s True Reach and Frequency platform for deeper insights into audiences among a variety of connected devices including smart TVs. “We’re no […]