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Xandr, the advertising marketplace that Microsoft agreed to buy from AT&T, today introduced a data framework to give marketers more choices in setting the value of advertising transactions in linear television. The alternative currencies are available through a collaboration with media-measurement firms 605, Comscore, EDO, Samba TV, TVision and VideoAmp. “Activating these data sets for […]

Political campaigns increasingly face the challenge of getting their message out to voters who divide their time among a wider variety of media channels and viewing devices. Those campaigns are expected to spend as much as $9 billion, including $1.8 billion on connected TV, during this year’s midterm election cycle. As these campaigns seek to […]

Not many ad-tech entrepreneurs can say they have announced an acquisition and kept their company running whilst sheltering from rocket attacks in a basement as war rages. But that is what faced Sergii Denysenko when Russia’s military invaded Ukraine. He is CEO of MGID, a programmatic native ad platform based in Kyiv, where his staff […]

Connected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn’t mean it is just a performance marketing channel. As the technology matures with the benefit of programmatic trading software, executives are finding the same thing as peers in display before them – addressable TV ad sales […]

Advertisers and their media agencies have a growing set of tools to reach target audiences though traditional linear television and newer streaming platforms. Data-driven linear (DDL) TV technology has gained traction as marketers seek these viewers who are dividing their time among different media channels and devices. “The exciting thing to me and what’s driving […]

Discovery Inc. today announced that Jon Steinlauf will be the future chief U.S. advertising sales officer for Warner Bros. Discovery, the company being formed in the merger between Discovery Communications and WarnerMedia. Steinlauf has more than 35 years of sales experience and will report directly to Bruce Campbell, future chief revenue and strategy officer for […]

Marketers have fretted that linear television and digital video have operated in separate siloes, hampering their ability to run cross-platform campaigns efficiently. FreeWheel, an ad-tech unit of media and communications giant Comcast, is working to break down those barriers with self-service features introduced last week. “We’re really looking at using our FreeWheel Strata technology in […]

This is Women’s History Month and we wanted to take stock of gender equality and report on what’s happening in our industry. We turned to Stephanie Dorman, chief customer officer at Mediaocean.  Stephanie is a veteran of the ad-tech industry and has been watching the changes for women throughout her career. Formerly as chief people […]

Advancements in natural-language processing (NLP) technology are giving marketers greater ability to engage consumers in verbal conversations. As people listen to ad-supported audio programming such as podcasts and music, brands will have more tools to make radio-like spots more interactive. Stas Tushinksy, co-founder and chief executive of voice marketing platform Instreamatic, describes those possibilities in […]

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]

Out-of-home advertising is seeing a rebound as marketers aim to reach consumers who are returning to their pre-pandemic routines after being stuck at home during lockdowns. While billboards, posters and digital signage provide ways for their brands to seen by “on-the-go” consumers, streaming startup Atmosphere is offering a platform to deliver video ads to public […]

Selling directly to consumers is a source of revenue growth for a variety of brands, whether it’s an established multinational like Nike in sportswear or a disruptor like Dollar Shave Club in men’s grooming products. Direct-to-consumer (DTC) brands seek measurable results in every part of the purchase funnel, and Disney will highlight how it helps […]

Disney this week named Samba TV as its first official measurement partner amid a broader effort to provide marketers with more tools to analyze their advertising campaigns. Brands will have access to Samba TV’s True Reach and Frequency platform for deeper insights into audiences among a variety of connected devices including smart TVs. “We’re no […]

Comcast Advertising, a division of the media and communications giant, reached a deal with VideoAmp to include aggregated viewership data from the Comcast footprint into its currency-grade measurement. The increased coverage will support local, national and cross-platform audience ratings and impression measurement to help media buyers and sellers determine their value. “The incorporation of response-level […]

If you thought that the latest chapter for Yahoo, following its recent sale by Verizon, would be played out in the shadows, Elizabeth Herbst-Brady has something to say. Verizon sold its Verizon Media Group for $5 billion to Apollo Global Management, a private equity firm, in a deal which closed in September. In this video […]

Until now, the promise of targeted TV advertising has been held back by its available time slot within cable systems. But that is about to change, as Canoe Ventures announces four national programmers – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – are enabling expanded national addressability. In this video interview with Beet.TV, Noah Levine, Head of […]

Vizio has been building itself a powerful offering in the application of its viewer data for ad sales on its platform. Now it is ready to extend the offering off the platform, too. In this video interview with Beet.TV, Oz Lang, vice president of product management at the TV maker, explains a just-announced deal through […]

If some in the industry were hoping the current proliferation in new media measurement currencies would settle down in to consolidation, Justin Rosen has some news. Recently, the energy about the TV industry moving beyond its traditional Nielsen measurement system crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing […]

The Olympic Games generate billions of dollars in advertising sales as one of the few events with a global audience. This year’s television coverage Winter Olympics is Beijing is noteworthy for its extensive distribution among streaming channels, reaching viewers on connected devices such as smart TVs. Ad-measurement company iSpot.tv has been running tests with network […]

Audience measurement and verification are a cornerstone of a properly functioning media market, helping buyers and sellers of advertising to negotiate prices fairly. After the Media Rating Council last year suspended its accreditation of Nielsen’s TV ratings services, trade group VAB renewed its call for changes to the way viewership is tabulated. “We had had […]