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January 2022 is shaping up to herald a Cambrian explosion of new video currencies. NBCUniversal says it has picked iSpot.tv as its first cross-platform Certified Measurement Partner for cross-screen video, starting with a “test-and-learn” approach for the “alternative currency” with Publicis Media this Q1. That will lead to “massive pilots” for the 2022 Olympic Winter […]

Global TV and digital ad buyers that want to buy across international borders are getting a leg-up from a partnership between the US’ NBCUniversal and Europe’s RTL AdConnect. Announced today, the partnership will help NBCUniversal offer its advertising customers the ability to extend their ad footprint internationally, by representing what RTL AdConnect calls its Total […]

Pilots have begun in which the ad agency Dentsu will test using VideoAmp metrics, not Nielsen or Comscore, to measure ViacomCBS viewership. It is one more way in which media and agency businesses are looking for an alternative to traditional measurement. In this video interview with Beet.TV, Brad Stockton, SVP, US National Video Innovation, Dentsu, […]

The company had already streamlined its considerable ad sales offering as ertising/oneplatform/. Now NBCUniversal is consolidating the under-the-hood data that powers it all. In this video interview with Beet.TV, John Lee, Chief Data Officer, NBCUniversal, details the company’s newly-launched data platform, dubbed “NBCUnified”. Data difference The new NBCUnified platform comprises NBCU ID, Data Marketplace and […]

Having raised $270 million from an IPO in 2021, ad verification company Integral Ad Science (IAS) is continuing an acquisition trail designed to accelerate key growth areas. The company has acquired Context, a Paris-based digital content classification company. Here is is the press release. In this video interview with Beet.TV, IAS CEO Lisa Utzschneider explains […]

More brands are coming to recognize the potential of connected TV ads – targeted planning, buying and even measurement of consequential outcomes, on an engaging screen. But, in the era of first-party data, how can they bring their own customer and prospect data to the party? Samsung Ads is launching Samsung Onboarding Partner Program, to […]

PARIS – If Criteo wanted to build itself a bridge to the post-cookie future, it could do worse than acquiring the company that built much of contemporary ad-tech. That’s what the French company is aiming to do with its proposed $380 million of IPONWEB. In this video interview with Beet.TV, Criteo CEO Megan Clarken explains […]

Brian Lin can see the future – but the broadcast executive is helping advertisers act on it today. The SVP of product management and advanced advertising at Hispanic broadcaster Univision just unveiled a new way for advertisers to understand the likely success of particular inventory moments, before they buy the ads. In this video interview […]

These days, the business environment is becoming too critical to leave the results of marketing spend to chance. That is why so many ad buyers are leaning into publishers that can guarantee them outcomes. In the latest example, Spanish-language broadcaster Univision will get to tell its advertisers the likely success of particular inventory moments, after […]

Personal information that consumers consent to provide to businesses have become much more valuable as privacy restrictions limit the sharing of data. Disney Advertising Sales has a trove of first-party data to help marketers improve their targeting among its different media platforms. “The opportunity is to become a lot more sophisticated and specific about the […]

Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media We’ve covered Doug for a number of years and he’s always innovating, seeing what’s next and leading the industry. In his role he is deeply involved with the changing the media landscape.  One […]

Millions of people this year have quit their jobs, a trend that has been described as “the Great Resignation,” as the economy adapts to a “new normal”.  The transition to remote work has loosened the ties that people feel toward their workplace, challenging organizations to develop stronger relationships among employees. “The ‘new normal’ is a […]

Marketers and media owners are looking for ways to get the most out of consumer data amid changes to privacy laws and growing restraints on online audience tracking. They can unlock the value of their data by breaking down siloes within their organizations, making the information more interoperable. Consumer identity management company Infutor seeks to […]

Television advertising is on the cusp of becoming more targeted on national cable and broadcast networks, giving marketers more control over the reach and frequency of their biggest campaigns. This addressability will support linear TV advertisers that want to engage focused audience groups and connected TV (CTV) advertisers that are looking for greater scale across […]

The modern digital advertising industry has a difficult decision point, with many executives wanting to heed the new privacy imperative whilst nevertheless sharing that audience data with third-party data companies. That dualism would seem to be intractable – but Bill Stratton doesn’t think so. In this video interview with Beet.TV, the global head of media, […]

Piece by piece, ad-tech companies and others are solving what has become a spaghetti soup of TV systems, by integrating their infrastructure. In the latest example, VideoAmp has extended a deal through which it uses data from 18 million VIZIO smart TVs for planning, measurement and TV ad sales. In this video interview with Beet.TV, […]

If Tubi wasn’t already growing fast enough under its own steam, growing support from integration partners could help the streaming TV service expand even farther. This month, Yahoo announced Tubi is extending its use of Yahoo’s supply-side ad software (SSP) to also connect with its demand-side platform (DSP). As Iván Markman, chief business officer of […]

He thinks the challenges posed by the search for alternatives to third-party cookies add up to a “holy mess”. But Raja Rajamannar isn’t sorry. The chief marketing officer of Mastercard’s health business says the quest for user privacy is right-on. In this video interview with Beet.TV, Rajamannar explains which replacements may work best, and how […]

Brands that run campaigns on fast-growing connected TV (CTV) platforms can lower their overall media spending by retargeting viewers through other media types including digital display, video or mobile. Ad-tech company Simpli.fi recently introduced an audience retargeting tool to help lead consumers to the lower part of the purchase funnel. “The goal of the product […]

LOS ANGELES – The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.tv and Amagi. Amagi, which helps bring streaming channels to CTV platforms, is partnering with IRIS.tv, whose technology mines video for data that can be passed as ad targeting signals, to enable contextual targeting […]