What’s Next For Advertisers? Key Changes That Will Drive The Industry Forward, a Beet.TV Leadership Series presented by Comcast Technology Solutions

Advertisers need to come together with media, measurement and ad-tech companies to support the growth in advanced TV. Their partnerships will lead to greater automation and better outcomes that drive more investment in advertising as linear TV and digital video converge. Interoperability Is Great Unifier Kevin Lemberg, head of partnerships for advertising solutions at Comcast […]

CHICAGO — Marketers are moving beyond traditional media yardsticks like age and gender to measure the business outcomes of their advertising campaigns. Increasingly, those metrics need to reflect the time that viewers spending with traditional linear TV and newer digital channels. “There’s so many challenges as we look across the industry that we need to […]

LONDON – Although the common view is that, during the first year of the COVID-19 pandemic, all kinds of TV platform saw increased viewing, Vicky Fox has a different story. On top of a general reduction in linear TV viewing, the chief planning officer at OMD UK says casual TV viewers are drifting away, too. […]

SEATTLE – The COVID-19 pandemic threw everything up in the air. Now Nicole Whitesel is trying to put the pieces back together. The EVP of advanced TV at Publicis Media has seen an explosion in video viewing and, as a result, ad opportunities. But, in this video interview with Beet.TV, she says that can cause […]

New TV capabilities promise ad buyers new abilities like household targeting, frequency-capping and advanced reporting all the way to purchase outcomes. But, to get there, the industry is currently in a phase of stitching together a still-proliferating range of viewing services and buying options. In this video interview with Beet.TV, Kevin Lemberg, Head of Partnerships […]

Converged addressable TV advertising is now a reality that advertisers can take advantage of today. But, to make the opportunity truly soar, the new-look TV industry needs to work on harmonizing the way such ads are bought. That is the view of Kristine Bayles, Vice President of Advanced Advertising Sales at ‎AMC Networks. Reforming the […]

Up until now in the maturation of advanced TV ad targeting, many agencies and their clients had merely been dipping their toe in the water. That is now changing, with more of them apparently seeing reason to flip their ad strategy on its head. In this video interview with Beet.TV senior adviser Jon Watts, GroupM’s […]

Peacock has the same primetime reach of the NBC network and is now considered the “third network,” joining Telemundo and NBC, says Mark Marshall, President of Advertising and Partnerships at NBCU, in this interview with Beet.TV Given the streaming reach, the focus for NBCU at its Upfront is a unified, cross-platform offering called One Platform. […]

The increasing ability to digitally-target linear TV ads plus the new capability to dynamically assemble those ads for individual households, when taken together, sound like super-powers. But, if they are not careful, some TV ad sellers and buyers also end up feeling the extra complexity that goes hand-in-hand feels like Kryptonite. A new thought leadership […]