Your Performance Is Only as Strong as Your Measurement Plan, a Beet.TV Leadership Series at Cannes Lions 2024, presented by TikTok

It’s essential in today’s omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok’s experts on how measurement, data and privacy work […]

CANNES — Brands must build creative for TikTok itself in order to drive attention and outcomes on the platform, says TikTok’s head of global marketing science. “Build for the platform,” says Jorge Ruiz, Global Head of Marketing Science at TikTok, in this video interview with Beet.TV. “If you do a TV spot, it’s going to work […]

CANNES — Consumers’ behavior is changing dramatically – and that is prompting advertisers to re-think how they measure effectiveness. On TikTok, the vast majority of users are taking some kind of action after being entertained or educated on the platform, said Adolfo Fernández, Global Product Strategy & Operations, in this video interview with Beet.TV. “Ninety-one […]

CANNES — Marketers today want to know that their ads work in delivering business outcomes, sales lifts and incremental results. But marketing measurement is not just about proving the impact of campaigns – it’s also about growing the client’s business. That is according to one man who is running the numbers for one of the […]