a Beet.TV Leadership Series at CES 2023
presented by
The marketing world is turning on data. Actionable data insights drive smarter decisions and eye-popping outcomes.
Today’s data landscape is more complex and distributed than ever before, creating challenges for companies looking to harness the full potential of data for marketing and business-decision making. Many companies know they don’t have enough of the right data and historically, companies have been reluctant to share data and collaborate with others.
Clean rooms provide tools to collaborate with data in ways that benefit all parties – brands and consumers alike. Data clean rooms enable companies to finally collaborate with fine grain control over access and usage, and in a privacy preserving manner. This new data collaboration technology is unlocking more interesting, more impactful, and more compliant partnership opportunities.
This will be the topic of a video series produced on location at the Beet.TV studio in the C-Space of the Aria. Videos will be published on Beet.TV and its social channels in the weeks following CES. Taping begins on the afternoon of January 4 and ends on January 6.
Topics covered in this series include:
- The role strategic partnerships and data collaboration play in data-driven strategy
- How clean rooms are empowering companies to collaborate in ways and with partners not possible before
- How companies are reimagining the measurement and unlocking new touch points through access to better data
- The biggest challenges companies face with data collaboration
- Why privacy-enhancing technologies like clean rooms are a win-win-win for the data owner, collaborator, and consumer
- Why companies embracing clean rooms and collaboration in 2023 will have a strategic advantage in the market
To suggest a segment, contact Katy Charles, katy@beet.tv.