Driving Addressability Across Traditional and Connected TV
a Beet.TV leadership series presented by
The TV ecosystem is rapidly evolving, as the lines between cable, broadcast and connected TV continue to blur. With viewer habits ever changing, advertisers are demanding simpler ways to evaluate cross-platform audiences and buy addressable media. How are media owners, programmers, and distributors managing and monetizing TV inventory amid this convergence? What’s needed to strategically transact across all forms of TV — from linear, video-on-demand, and national addressable, to connected TV and OTT? This will be the theme of a new video series published by Beet.TV in partnership with Beachfront.
Series Topics and Themes
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Connected TV is growing, while traditional pay TV seems to be stabilizing. What is your perspective on these shifting TV viewership habits?
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How are you managing and executing programmatic and direct-sold campaigns across TV screens (including cable, broadcast and streaming TV)?
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How important is interoperability — making traditional TV work alongside connected TV — in enabling greater growth across all forms of TV advertising?
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What’s needed to continue fueling growth in addressable television advertising?
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As programmatic and addressable advertising converge with TV, what are some of the unique opportunities you’re finding?
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What role does advertising play in the viewer experience for connected TV users?
Production Notes
All reporting will be done remotely via Zoom. Interview sessions typically are done in under 30 minutes. Published videos are 5-10 minutes in length.
Videos will be published on Beet.TV, its syndication and via its social media channels. For more information, please contact Katy Charles, Senior Producer katy@beet.tv.