Beet.TV’s Coverage of the 2019 ANA In-House Agency Conference presented by Extreme Reach
For marketers, the challenges and opportunities around creating effective advertising have become increasingly complex. Things are changing quickly, driven by consumer preferences; the emergence of new distribution platforms; ad personalization/targeting, varying ad lengths – from 3 seconds to long-form content series. All of this means marketers have more options and opportunities for telling their brand stories than ever before.
How marketers and agencies are meeting these challenges will be the subject of 3-5 minute video interviews with leading marketers and agency executives at the ANA In-House Agency Conference.
Among the topics of the interviews:
- What are marketers’ expectations for their agencies and how much of this process can be brought in-house?
- How can creativity be nurtured in-house?
- How can advertising campaigns be personalized using tools like Dynamic Creative Optimization?
- How do see the growth of the in-house agency over the next 3-5 years? What will it look like and what will partnerships with traditional agencies be?
To suggest an interviewee, please contact Katy Charles at Beet.TV | katy@beet.tv
Beet.TV’s coverage of this conference is sponsored by:
