Moderator:
Joanna O’Connell, VP, Principal Analyst, Forrester Research
Panelists:
Jacqueline Corbelli, Founder, Chairman, CEO BrightLine
Jordan Bitterman, Vice President, Sales & Strategy, IBM
Keith Eadie, VP & GM, Advertising Cloud at Adobe
Jason Harrison, President, Client Partner, Essence GroupM
Peter Naylor, SVP Sales, Hulu
Jennifer Prince, Managing Director, Twitter Media & Entertainment
Monday, June 18 at 3:30 pm. – 4:15 pm.
Please arrive at 3:15 pm
Hosted by Wavemaker & GroupM, presented by BrightLine
Ground Floor of the Carlton, Cote Salon
Topics to be explored:
- how well do marketers (and agencies) really understand how different consumers, whether prospects or customers, feel about the advertising they’re getting?
- how well are marketers (and their agencies) connecting all their paid advertising channels together – not just digital on one hand, traditional on the other; nor just what they can programmatically vs. not…
- how well are marketers (and agencies) balancing short term business goals like acquisition to long term brand building and brand equity management
- is there too much advertising everywhere and is that backfiring on all of us?
This program will be recorded and published by Beet.TV and via its syndication network.
For more information or to RSVP contact events@beet.tv